Consumer brand relationships: A research landscape

  • Marc Fetscherin, Daniel Heinrich
  • Journal of Brand Management, June 2014, Springer Science + Business Media
  • DOI: 10.1057/bm.2014.22

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

In partnership with:

Link to Springer Science + Business Media showcase

join the fight against climate change

Our simple summaries of climate research help you take action

Read now