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http://dx.doi.org/10.1057/bm.2014.22
The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin
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Consumer brand relationships: A research landscape
Marc Fetscherin, Daniel Heinrich- Journal of Brand Management, June 2014, Springer Science + Business Media
- DOI: 10.1057/bm.2014.22