All Stories

  1. Unraveling customer repurchase intention in OFDL context: An investigation using a hybrid technique of SEM and fsQCA
  2. INNOSERV: Generalized scale for perceived service innovation
  3. Watching is valuable: Consumer views – Content consumption on OTT platforms
  4. Corrigendum to “Intrinsic motivation of luxury consumers in an emerging market” [J. Retailing Consum. Serv. 61 (2021) 1–11/102531]
  5. Organic food consumption and contextual factors: An attitude–behavior–context perspective
  6. Adoption of digital financial transactions: A review of literature and future research agenda
  7. Perceived usefulness of online customer reviews: A review mining approach using machine learning & exploratory data analysis
  8. Visual merchandising and store atmospherics: An integrated review and future research directions
  9. Masstige scale: An alternative to measure brand equity
  10. Factors affecting green purchase behavior: A systematic literature review
  11. Theory generation from literature reviews: A methodological guidance
  12. Nostalgia: A Review, Propositions, and Future Research Agenda
  13. Consumers' relationship with mass prestige brands and happiness
  14. Role of social media on mobile banking adoption among consumers
  15. Examining guests’ experience in luxury hotels: evidence from an emerging market
  16. Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents
  17. Demystifying tourists’ intention to purchase travel online: the moderating role of technical anxiety and attitude
  18. The internationalization of Australian innovative small‐to‐medium enterprises utilizing wholly foreign‐owned entities in China
  19. Blockchain for SME Clusters: An Ideation using the Framework of Ostrom Commons Governance
  20. The virality of advertising content
  21. The role of brand experience, brand resonance and brand trust in luxury consumption
  22. Mass prestige, brand happiness and brand evangelism among consumers
  23. Relationships among actors within the sharing economy: Meta-analytics review
  24. Bandwagon effect revisited: A systematic review to develop future research agenda
  25. The role of organismic integration theory in marketing science: A systematic review and research agenda
  26. The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
  27. Consumers’ untrust and behavioral intentions in the backdrop of hotel booking attributes
  28. Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?
  29. Frugal innovations: A multidisciplinary review & agenda for future research
  30. Role of emerging markets vis-à-vis frontier markets in improving portfolio diversification benefits
  31. Revisiting models of internationalization: Pre‐export phase and lateral rigidity of emerging market Small and Medium Enterprises
  32. Role of socioemotional wealth (SEW) in the internationalisation of family firms
  33. Healthcare apps’ purchase intention: A consumption values perspective
  34. Determinants of adoption of latest version smartphones: Theory and evidence
  35. Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
  36. Forty years of European Management Journal: A bibliometric overview
  37. The study evaluates effect of online social media marketing efforts on customer response.
  38. The bright side of online consumer behavior: Continuance intention for mobile payments
  39. Mobile shoppers’ response to Covid-19 phobia, pessimism and smartphone addiction: Does social influence matter?
  40. Eco-friendly hotel stay and environmental attitude: A value-attitude-behaviour perspective
  41. High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach
  42. Impact of energy efficiency-based ICT adoptions on prosumers and consumers
  43. The personalisation-privacy paradox: Consumer interaction with smart technologies and shopping mall loyalty
  44. Organizational Ambidexterity: A Review and Research Agenda
  45. Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity
  46. Analyzing challenges for sustainable supply chain of electric vehicle batteries using a hybrid approach of Delphi and Best-Worst Method
  47. CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting
  48. Digital platforms for business-to-business markets: A systematic review and future research agenda
  49. Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
  50. Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach
  51. Theory of Dogmatism, Personality Traits and Shopping Behavior
  52. Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy
  53. Guest editorial
  54. Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love
  55. Neuroentrepreneurship: an integrative review and research agenda
  56. Writing an impactful review article: What do we know and what do we need to know?
  57. Consumer ethics: A review and research agenda
  58. How do digital natives perceive and react toward online advertising? Implications for SMEs
  59. Consumers' choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism
  60. Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach
  61. Forty‐five years of International Journal of Consumer Studies: A bibliometric review and directions for future research
  62. Tell us your concern, and we shall together address! Role of service booking channels and brand equity on post-failure outcomes
  63. Intrinsic motivation of luxury consumers in an emerging market
  64. The creation and development of learning organizations: a review
  65. Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
  66. Use of microblogging platform for digital communication in politics
  67. Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model
  68. Does social influence turn pessimistic consumers green?
  69. Introduction: the role and relevance of literature reviews and research in the Asia Pacific
  70. Three decades of export competitiveness literature: systematic review, synthesis and future research agenda
  71. An innovation resistance theory perspective on purchase of eco-friendly cosmetics
  72. The effect of assortment and fulfillment on shopping assistance and efficiency: An e-tail servicescape perspective
  73. The Effects of Context Congruence On Ad Persuasiveness in e-Magazines
  74. Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis
  75. E-service quality and e-retailers: Attribute-based multi-dimensional scaling
  76. The soft skills gap: a bottleneck in the talent supply in emerging economies
  77. Innovation implementation in Asia-Pacific countries: a review and research agenda
  78. Non‐deceptive counterfeit purchase behavior of luxury fashion products
  79. Cybersecurity compliance in the workplace
  80. Reviving tourism industry post-COVID-19: A resilience-based framework
  81. Do brands make consumers happy?- A masstige theory perspective
  82. Five decades of research on foreign direct investment by MNEs: An overview and research agenda
  83. Hyper-personalization, co-creation, digital clienteling and transformation
  84. Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention
  85. Rethinking the bottom of the pyramid: Towards a new marketing mix
  86. The potential of chatbots in travel and tourism services in the context of social distancing
  87. Trade credit research before and after the global financial crisis of 2008 – A bibliometric overview
  88. Factors impacting innovation performance for entrepreneurs in India
  89. The phenomenon of purchasing second-hand products by the BOP consumers
  90. Comparisons of entrepreneurial passion’s structure and its antecedents: latent profile analyses in China and South Korea
  91. New and novel business paradigms in and from China and India
  92. Antecedents of employee alienation and its impact on individual work performance during post-merger integration (PMI)
  93. Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism
  94. Dispositional traits and organic food consumption
  95. Relative exploration and firm performance: Why resource-theory alone is not sufficient?
  96. The art of writing literature review: What do we know and what do we need to know?
  97. The determinants and performance of early internationalizing firms: A literature review and research agenda
  98. SME Internationalisation: The Relationship Between Social Capital and Entry Mode
  99. A retrospective of the Journal of Strategic Marketing from 1993 to 2019 using bibliometric analysis
  100. Resolving complaints online: development and validation of customers’ perceived webcare scale
  101. Relating the role of green self‐concepts and identity on green purchasing behaviour: An empirical analysis
  102. Internationalization barriers of SMEs from developing countries: a review and research agenda
  103. The consumer behavior of luxury goods: a review and research agenda
  104. Experience and attitude towards luxury brands consumption in an emerging market
  105. Immigrant entrepreneurship: A review and research agenda
  106. Retailing and consumer services at a tipping point: New conceptual frameworks and theoretical models
  107. Social entrepreneurship research: A review and future research agenda
  108. SCOPE framework for SMEs: A new theoretical lens for success and internationalization
  109. Internationalization challenges for SMEs: evidence and theoretical extension
  110. Determinants of mobile apps adoption among young adults: theoretical extension and analysis
  111. Celebrity endorsement and brand passion among air travelers: Theory and evidence
  112. Health motive and the purchase of organic food: A meta‐analytic review
  113. Digital Transformation in Business and Society
  114. Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing
  115. Gradual Internationalization vs Born-Global/International new venture models
  116. Online second-hand shopping motivation – Conceptualization, scale development, and validation
  117. Upgrading without formal integration in M&A: The role of social integration
  118. ‘Masstige’ marketing: A review, synthesis and research agenda
  119. Marketing in emerging markets: a review, theoretical synthesis and extension
  120. Two decades of research on nation branding: a review and future research agenda
  121. Institutional determinants of foreign direct investment inflows: evidence from emerging markets
  122. Environmental consciousness and recycling intentions on green purchase behavior
  123. Masstige model and measure for brand management
  124. SMEs and entrepreneurship in the era of globalization: advances and theoretical approaches
  125. Does organizational structure facilitate inbound and outbound open innovation in SMEs?
  126. The role of self-determination theory in marketing science: An integrative review and agenda for research
  127. Toward a 7-P Framework for Internationalization
  128. Knowledge transfer and innovation through university-industry partnership: an integrated theoretical view
  129. Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence
  130. A new conceptual model for international franchising
  132. Impact of individual market orientation on selling and customer orientation
  133. International franchising: A literature review and research agenda
  134. I propound Masstige Theory in this article.
  135. Service failure and problems: Internal marketing solutions for facing the future
  136. Service quality, consumer satisfaction and loyalty in hospitals: Thinking for the future
  137. Toward a 'masstige' theory and strategy for marketing
  138. From the Guest Editor
  140. Foreign Market Entry Mode Research: A Review and Research Agenda
  141. Consumer behavior and purchase intention for organic food: A review and research agenda
  142. A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading?
  143. Entrepreneurial intentions—theory and evidence from Asia, America, and Europe
  144. The 45 years of foreign direct investment research: Approaches, advances and analytical areas
  145. What determine shoppers’ preferences for malls in an emerging market?
  146. Exporting challenges of SMEs: A review and future research agenda
  147. Pro-environmental behavior and socio-demographic factors in an emerging market
  148. Technical Efficiency for Strategic Change and Global Competitiveness
  149. Do young managers in a developing country have stronger entrepreneurial intentions? Theory and debate
  150. The Internationalization of Asian Firms: An Overview and Research Agenda
  151. Impact of service quality on customer satisfaction in private and public sector banks
  152. Exports and outward FDI: are they complements or substitutes? Evidence from Asia
  153. The Rise of China: What, When, Where, and Why?
  154. Customer satisfaction in Retail Stores
  155. Strategic and financial similarities of bank mergers
  156. Predicting green product consumption using theory of planned behavior and reasoned action
  157. The Emergence of China and India in the Global Market
  158. Effect of Internal Marketing on Hotels: Empirical Evidence for Internal Customers
  159. Market access and the mirage of marketing to the maximum: new measures
  160. Comparing entrepreneurial communities
  161. Masstige marketing redefined and mapped
  162. Does the WTO Increase Trade and Cause Convergence?
  163. Process and intensity of internationalization of IT firms – Evidence from India
  164. Determinants of attitude of teachers – factor analysis and strategies for success
  165. Consumer behavior and purchase intention for organic food
  166. Japanese acquisition in India's Ranbaxy
  167. Enhancing customer base and productivity through e-delivery channels study of banks in India
  168. Strategic Planning at Brisbane Airport
  169. International Migration and its Impact: Some Perspectives
  170. Biotechnology -- The New Age 'Global' Industry
  171. Masstige Mean Score Scale
  172. Masstige Marketing Redefined and Mapped: Introducing a Pyramid Model and an MMS Measure
  173. Impact of Global Recession on Developed and Bric Countries
  174. Consumer Behavior and Purchase Intention of Organic Food