All Stories

  1. A new conceptual model for international franchising

    Article • International Journal of Hospitality Management, September 2018, Elsevier

    Alexander Rosado-Serrano, DR JUSTIN PAUL

  2. International franchising: A literature review and research agenda

    Article • Journal of Business Research, April 2018, Elsevier

    Alexander Rosado-Serrano, DR JUSTIN PAUL

  3. Franchising as Strategy for Internationalization of Family Firms

    Article • Newman Business Review, June 2017, Escuela de Postgrado Neumann

    Alexander Rosado-Serrano

  4. Store in Store Franchising Strategy

    Article • Newman Business Review, June 2016, Escuela de Postgrado Neumann

    Alexander Rosado-Serrano