All Stories

  1. Application of masstige theory and approaches for the marketing of smartphone brands in India

    Article • International Journal of Business and Emerging Markets, January 2021, Inderscience Publishers

    Dr. Rahul Pratap Singh Kaurav

  2. The first book of tourism, hospitality and events researchers for understanding analysis using SPSS

    Article • December 2020, Taylor & Francis

    Dr. Rahul Pratap Singh Kaurav

  3. Why do we need SPSS?

    Article • December 2020, Taylor & Francis

    Dr. Rahul Pratap Singh Kaurav

  4. Why research in tourism, hospitality and events?

    Article • December 2020, Taylor & Francis

    Dr. Rahul Pratap Singh Kaurav

  5. Segmenting the Domestic Rural Tourists in India

    Article • Tourism Review International, May 2020, Cognizant Communication Corporation

    Dr. Rahul Pratap Singh Kaurav

  6. Determinants of mobile apps adoption among young adults: theoretical extension and analysis

    Article • Journal of Marketing Communications, February 2020, Taylor & Francis

    Dr. Rahul Pratap Singh Kaurav, DR JUSTIN PAUL

  7. Application of 'masstige' theory and approaches for the marketing of smartphone brands in India

    Article • International Journal of Business and Emerging Markets, January 2020, Inderscience Publishers

    Dr. Rahul Pratap Singh Kaurav

  8. Antecedents of HR Challenges in Tourism Industry with Reference to Agra

    Article • SSRN Electronic Journal, January 2019, Elsevier

    Dr. Rahul Pratap Singh Kaurav

  9. Content Marketing: Concepts and Its Relevance in the Tourism Industry

    Article • SSRN Electronic Journal, January 2019, Elsevier

    Dr. Rahul Pratap Singh Kaurav

  10. Impact of individual market orientation on selling and customer orientation

    Article • Journal of Strategic Marketing, July 2018, Taylor & Francis

    Dr. Rahul Pratap Singh Kaurav, Ruturaj Baber, DR JUSTIN PAUL

  11. Marketing destinations to domestic travelers

    Article • April 2018, Taylor & Francis

    Dr. Rahul Pratap Singh Kaurav

  12. Individuals’ Motivation for Joining a Social Group: Examining Their Homogeneity

    Article • Asia-Pacific Journal of Management Research and Innovation, March 2017, SAGE Publications

    Dr. Rahul Pratap Singh Kaurav, Ruturaj Baber

  13. Effect of Internal Marketing on Hotels: Empirical Evidence for Internal Customers

    Article • International Journal of Hospitality & Tourism Administration, October 2015, Taylor & Francis

    Dr. Rahul Pratap Singh Kaurav, DR JUSTIN PAUL

  14. Destination Performance: Importance of Redefining DMOs

    Article • Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), March 2015, Springer Science + Business Media

    Dr. Rahul Pratap Singh Kaurav

  15. Criteria for hotel selection: a study of travellers

    Article • Pranjana The Journal of Management Awareness, January 2015, Diva Enterprises Private Limited

    Dr. Rahul Pratap Singh Kaurav

  16. Predictors To Individual Market Orientation: A Study Of Indian Financial Organizations

    Article • Prestige International Journal of Management & IT - Sanchayan, December 2014, Prestige Institute of Management

    Dr. Rahul Pratap Singh Kaurav

  17. Antecedents and Consequences of Individual Market Orientation

    Article • Prabandhan Indian Journal of Management, April 2014, Associated Management Consultants, PVT., Ltd.

    Dr. Rahul Pratap Singh Kaurav