All Stories

  1. The Influence of AI-driven Digital Service Channels on Consumer Satisfaction

    Article • May 2026, Bentham Science Publishers

    Dr. AASHISH MEHRA, SERHAT ATA, Aman Sharma

  2. Sustainable Store Atmospherics Cues as Drivers of Impulse Buying Tendencies

    Article • December 2024, IGI Global

    Dr. AASHISH MEHRA

  3. Finding the combined effect of academic and non-academic performance on management students’ placement: A fuzzy logic approach

    Article • The International Journal of Management Education, November 2023, Elsevier

    Dr. AASHISH MEHRA

  4. Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India

    Article • Cogent Business & Management, April 2023, Taylor & Francis

    Dr. AASHISH MEHRA

  5. Technology Driven Tourism: A PLS SEM Model of its Antecedents in Tourist Behavior Intention

    Article • December 2022, Institute of Electrical & Electronics Engineers (IEEE)

    Dr. AASHISH MEHRA

  6. Determinants of adoption of latest version smartphones: Theory and evidence

    Article • Technological Forecasting and Social Change, February 2022, Elsevier

    DR JUSTIN PAUL, Dr. AASHISH MEHRA

  7. Determinants of mobile apps adoption among young adults: theoretical extension and analysis

    Article • Journal of Marketing Communications, February 2020, Taylor & Francis

    Dr. Rahul Pratap Singh Kaurav, DR JUSTIN PAUL, Dr. AASHISH MEHRA

  8. Sahaj Crafts: the challenge of alleviating poverty in Western Rajasthan

    Article • Emerald Emerging Markets Case Studies, May 2019, Emerald

    Dr. AASHISH MEHRA

  9. Services Quality and Customer Satisfaction as Antecedents of Corporate Image: A Study of Banking Sector

    Article • Pranjana The Journal of Management Awareness, January 2016, Diva Enterprises Private Limited

    Dr. AASHISH MEHRA