All Stories

  1. Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India

    Article • Cogent Business & Management, April 2023, Taylor & Francis

    Dr. AASHISH MEHRA

  2. Technology Driven Tourism: A PLS SEM Model of its Antecedents in Tourist Behavior Intention

    Article • December 2022, Institute of Electrical & Electronics Engineers (IEEE)

    Dr. AASHISH MEHRA

  3. Determinants of adoption of latest version smartphones: Theory and evidence

    Article • Technological Forecasting and Social Change, February 2022, Elsevier

    DR JUSTIN PAUL, Dr. AASHISH MEHRA

  4. Determinants of mobile apps adoption among young adults: theoretical extension and analysis

    Article • Journal of Marketing Communications, February 2020, Taylor & Francis

    Dr. Rahul Pratap Singh Kaurav, DR JUSTIN PAUL, Dr. AASHISH MEHRA

  5. Sahaj Crafts: the challenge of alleviating poverty in Western Rajasthan

    Article • Emerald Emerging Markets Case Studies, May 2019, Emerald

    Dr. AASHISH MEHRA