All Stories

  1. Going nuts? Attitudes of Japanese and Chinese consumers towards Vanuatu Canarium nuts

    Article • Cogent Food & Agriculture, October 2025, Taylor & Francis

    Dr. Tat Huei Cham , Aaron Tham

  2. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

    Article • Journal of Research in Interactive Marketing, September 2025, Emerald

    Dr. Tat Huei Cham

  3. Exploring customer experiences and sentiments in Chinese glamping realities: A machine learning approach

    Article • Tourism and Hospitality Research, September 2025, SAGE Publications

    Dr. Tat Huei Cham

  4. What Makes Users Recommend Their Mobile Travel App? Findings From an Innovation Diffusion and Social Exchange Theory Perspective

    Article • International Journal of Tourism Research, September 2025, Wiley

    Dr. Tat Huei Cham

  5. Green growth through green production practices: The moderating role of stringent environmental policies in G8 countries

    Article • Energy & Environment, August 2025, SAGE Publications

    Dr. Tat Huei Cham

  6. Do social media influencers’ personal brands drive purchase intentions (PI) toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

    Article • British Food Journal, August 2025, Emerald

    Dr. Tat Huei Cham

  7. Adapt or die! Embrace digital transformation for better firm performance: a causal recipe

    Article • Internet Research, August 2025, Emerald

    Dr. Tat Huei Cham

  8. Visitors’ Engagement in Second-Chance Tourism: Gender Differences in the Perception of Trust and Emotional Involvement Through Virtual Reality Technologies

    Article • International Journal of Hospitality & Tourism Administration, August 2025, Taylor & Francis

    Dr Kim Lim Tan, Dr. Tat Huei Cham

  9. Overtourism and Social Media: The Impact of Social Media Attachment on Tourists’ Decision-Making Behaviour

    Article • Tourism Planning & Development, July 2025, Taylor & Francis

    Dr. Tat Huei Cham

  10. How Do Memorable Experiences Influence Wellness Tourist Satisfaction? Insights From User‐Generated Content and Machine Learning

    Article • International Journal of Tourism Research, July 2025, Wiley

    Dr. Tat Huei Cham

  11. Harnessing sustainability: the role of organizational resilience and big data in product innovation of Malaysian technology firms

    Article • Asia Pacific Business Review, June 2025, Taylor & Francis

    Dr. Tat Huei Cham

  12. A social exchange perspective in sustaining employee engagement: do benevolent leaders really matter?

    Article • Cogent Business & Management, April 2025, Taylor & Francis

    Dr. Tat Huei Cham

  13. Deciphering organisational resilience through a confluence analysis of PLS-SEM, necessary condition analysis, and combined importance-performance map

    Article • Quality & Quantity, March 2025, Springer Science + Business Media

    Dr. Tat Huei Cham

  14. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

    Article • Asia Pacific Business Review, January 2025, Taylor & Francis

    Dr. Tat Huei Cham

  15. Exploring the interplay of enjoyment and practicality’s dimensions: youths’ purchase intention in augmented reality shopping platforms

    Article • International Journal of Advertising and Marketing to Children, January 2025, Emerald

    Dr. Tat Huei Cham

  16. It’s not all fun and games: gamification in e-commerce on consumers’ impulse buying of retail food products

    Article • British Food Journal, January 2025, Emerald

    Dr. Tat Huei Cham

  17. Unveiling the Potential of Corporate Digital Responsibility (CDR)

    Article • Journal of Computer Information Systems, December 2024, Taylor & Francis

    Dr. Tat Huei Cham

  18. From slogans to actions: How does social media marketing and collectivism drive green consumption behaviour?

    Article • Marketing Intelligence & Planning, December 2024, Emerald

    Dr. Tat Huei Cham

  19. Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future

    Article • Industrial Management & Data Systems, December 2024, Emerald

    Dr. Tat Huei Cham

  20. Does artificial intelligence improve hospitality employees’ individual competitive productivity? A time-lagged moderated-mediation model involving job crafting and meaningful work

    Article • Current Issues in Tourism, August 2024, Taylor & Francis

    Dr Peter S Hofman, Dr. Tat Huei Cham , Dr Kim Lim Tan

  21. Cognitive and affective appraisal of online impulse buying: a multi-mediation approach

    Article • Journal of Marketing Analytics, August 2024, Springer Science + Business Media

    Dr. Tat Huei Cham

  22. Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps

    Article • International Journal of Bank Marketing, July 2024, Emerald

    Dr. Tat Huei Cham

  23. Is face and information availability important in green purchasing among young consumers?

    Article • Humanities and Social Sciences Communications, July 2024, Springer Science + Business Media

    Dr. Tat Huei Cham

  24. Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption

    Article • International Journal of Pharmaceutical and Healthcare Marketing, May 2024, Emerald

    Dr. Tat Huei Cham

  25. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

    Article • Journal of Retailing and Consumer Services, May 2024, Elsevier

    Dr. Tat Huei Cham

  26. Unlocking sustainable resource management: A comprehensive SWOT and thematic analysis of FinTech with a focus on mineral management

    Article • Resources Policy, May 2024, Elsevier

    Dr. Tat Huei Cham

  27. Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail

    Article • Asia Pacific International Journal of Marketing, March 2024, Emerald

    Dr. Tat Huei Cham

  28. Big data analytics capability in building supply chain resilience: the moderating effect of innovation-focused complementary assets

    Article • Industrial Management & Data Systems, January 2024, Emerald

    Dr. Tat Huei Cham

  29. How does globally responsible leadership promotes pro-environmental behavior through green management initiatives?

    Article • Journal of Global Responsibility, January 2024, Emerald

    Dr. Tat Huei Cham

  30. Guest editorial: The dark side of FinTech: unintended consequences and ethical consideration of FinTech adoption

    Article • International Journal of Bank Marketing, January 2024, Emerald

    Dr. Tat Huei Cham

  31. Modelling organ donation information adoption among Malaysian youth using the information adoption model (IAM)

    Article • International Journal of Pharmaceutical and Healthcare Marketing, December 2023, Emerald

    Dr. Tat Huei Cham

  32. Marketing micro-credentials: understanding learners' engagement and willingness to pay more

    Article • The International Journal of Educational Management, October 2023, Emerald

    Dr. Tat Huei Cham

  33. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

    Article • Annals of Operations Research, September 2023, Springer Science + Business Media

    Dr. Tat Huei Cham

  34. Banking in the metaverse: a new frontier for financial institutions

    Article • International Journal of Bank Marketing, September 2023, Emerald

    Dr. Tat Huei Cham

  35. Development Trends of Digital Transformation in Entrepreneurship and Innovation: A Bibliometric Analysis

    Article • Journal The Winners, September 2023, Universitas Bina Nusantara

    Dr. Tat Huei Cham

  36. The intangible values of live streaming and their effect on audience engagement

    Article • Journal of Marketing Analytics, September 2023, Springer Science + Business Media

    Dr. Tat Huei Cham

  37. Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

    Article • International Journal of Advertising and Marketing to Children, August 2023, Emerald

    Dr. Tat Huei Cham

  38. The effect of social media exposure, environmental concern and consumer habits in green consumption intention

    Article • Journal of Strategy and Management, July 2023, Emerald

    Dr. Tat Huei Cham

  39. Social media marketing in the digital age: empower consumers to win big?

    Article • Asia Pacific International Journal of Marketing, July 2023, Emerald

    Dr. Tat Huei Cham

  40. Virtual reality in tourism: adoption scepticism and resistance

    Article • The Tourist Review, June 2023, Emerald

    Dr. Tat Huei Cham

  41. Metaverse in marketing and logistics: the state of the art and the path forward

    Article • Asia Pacific International Journal of Marketing, June 2023, Emerald

    Dr. Tat Huei Cham

  42. ADDRESSING COMMON METHOD BIAS, OPERATIONALIZATION, SAMPLING, AND DATA COLLECTION ISSUES IN QUANTITATIVE RESEARCH: REVIEW AND RECOMMENDATIONS

    Article • Journal of Applied Structural Equation Modeling, May 2023, Sarawak Research Society

    Dr. Tat Huei Cham

  43. Unlocking the secrets of Miri country music festival in Malaysia: a moderated-mediation model examining the power of FOMO, flow and festival satisfaction in driving revisiting intentions

    Article • Asia Pacific Journal of Tourism Research, May 2023, Taylor & Francis

    Dr. Tat Huei Cham , Dr Kim Lim Tan

  44. What Makes Social Work Meaningful? Evidence for a Curvilinear Relationship of Meaningful Work on Work Engagement with Psychological Capital as the Moderator

    Article • Human Services Organizations Management Leadership & Governance, April 2023, Taylor & Francis

    Dr. Tat Huei Cham , Dr Kim Lim Tan

  45. Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

    Article • Journal of Business Research, April 2023, Elsevier

    Dr. Tat Huei Cham

  46. Counteracting the Impact of Online Fake News on Brands

    Article • Journal of Computer Information Systems, March 2023, Taylor & Francis

    Dr. Tat Huei Cham

  47. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

    Article • Journal of Computer Information Systems, February 2023, Taylor & Francis

    Dr. Tat Huei Cham , Dr. Neeraj Pandey

  48. Can travel apps improve tourists’ intentions? Investigating the drivers of Chinese gen Y users’ experience

    Article • Journal Of Vacation Marketing, January 2023, SAGE Publications

    Dr. Tat Huei Cham

  49. Artificial Intelligence (AI), Blockchain, and Cryptocurrency in Finance: Current Scenario and Future Direction

    Article • January 2023, Springer Science + Business Media

    Dr. Tat Huei Cham

  50. Does Electronic Word-of-Mouth Still Contribute to Boosting Purchase Intention? Understanding the Role of Gender as a Moderator

    Article • January 2023, Springer Science + Business Media

    Dr. Tat Huei Cham

  51. The Impact of Organ Donation Information Dissemination on Social Media Towards Registration of Organ Donors: A Moderating Role of Family Discussion

    Article • January 2023, Springer Science + Business Media

    Dr. Tat Huei Cham

  52. The Influence of FinTech on Financial Sector and Economic Growth: An Analysis of Recent Literature

    Article • January 2023, Springer Science + Business Media

    Dr. Tat Huei Cham

  53. Deep Dive into the Augmented Reality Customer Experience and Adoption Research: A Bibliometric Study

    Article • January 2023, Springer Science + Business Media

    Dr. Tat Huei Cham

  54. Government Digital Transformation: Understanding the Role of Government Social Media

    Article • Government Information Quarterly, January 2023, Elsevier

    Dr. Tat Huei Cham

  55. How Does User-Generated Content Affect Users’ Obsessive Use of Lifestyle-Sharing Mobile Social Networking Site?

    Article • January 2023, Springer Science + Business Media

    Dr. Tat Huei Cham

  56. Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse

    Article • January 2023, Springer Science + Business Media

    Dr. Tat Huei Cham , Evan Lau

  57. The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

    Article • January 2023, Springer Science + Business Media

    Dr. Tat Huei Cham

  58. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

    Article • January 2023, Springer Science + Business Media

    Dr. Tat Huei Cham

  59. Unveiling the Influence of Social Technologies on Online Social Shopping in Malaysia

    Article • January 2023, Springer Science + Business Media

    Dr. Tat Huei Cham

  60. Exploring the Technology Acceptance of Wearable Medical Devices Among the Younger Generation in Malaysia: The Role of Cognitive and Social Factors

    Article • December 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  61. Research on Continued Intention to Adopt E-Learning in Beijing University During Covid-19 Epidemic in China

    Article • December 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  62. Upskilling Educators for Pandemic Teaching: Using Video Technology in Higher Education

    Article • December 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  63. What People Post During the Movement Control Order (MCO): A Content Analysis of Intagram’s Top Posts

    Article • December 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  64. ZOOM-ing into a New Pedagogy: Permanent Adoption of Online Teaching and Learning in Private Higher Education Institution in Malaysia

    Article • December 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  65. Adapt or die: a competitive digital supply chain quality management strategy

    Article • Journal of Enterprise Information Management, November 2022, Emerald

    Dr. Tat Huei Cham

  66. Digitalization adoption for digital economy: an examination of Malaysian small medium-sized enterprises through the technology–organization–environment framework

    Article • Business Process Re-engineering &amp Management Journal, October 2022, Emerald

    Dr. Low Mei Peng, Dr. Tat Huei Cham

  67. Determinants of the Sustainability of Tech Startup: Comparison Between Malaysia and China

    Article • October 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  68. Examining Intentions to Use Mobile Check-In for Airlines Services: A View from East Malaysia Consumers

    Article • October 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  69. Online Learning During Covid-19 Pandemic: A View of Undergraduate Student Perspective in Malaysia

    Article • October 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  70. Say Aye to AI: Customer Acceptance and Intention to Use Service Robots in the Hospitality Industry

    Article • October 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  71. Social Media Co-creation Activities Among Elderly Consumers: An Innovation Resistance Perspective

    Article • October 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  72. Spreading Faster Than the Virus: Social Media in Spreading Panic Among Young Adults in Malaysia

    Article • October 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  73. The Eureka moment in understanding luxury brand purchases! A non-linear fsQCA-ANN approach

    Article • Journal of Retailing and Consumer Services, September 2022, Elsevier

    Dr. Tat Huei Cham

  74. Understanding Valences in Mobile Grocery Shopping: Do Consumers’ Characteristics Matter?

    Article • Journal of Computer Information Systems, July 2022, Taylor & Francis

    Dr. Tat Huei Cham

  75. Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants

    Article • Technological Forecasting and Social Change, July 2022, Elsevier

    Dr. Tat Huei Cham

  76. Dataset of vaccination and confidence in the Malaysian government during Covid-19 pandemic

    Article • Data in Brief, June 2022, Elsevier

    Dr. Tat Huei Cham

  77. Digitalization and its impact on contemporary marketing strategies and practices

    Article • Journal of Marketing Analytics, April 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  78. Should I buy or not? Revisiting the concept and measurement of panic buying

    Article • Current Psychology, April 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  79. Go digital: can the money-gift function promote the use of e-wallet apps?

    Article • Internet Research, April 2022, Emerald

    Dr. Tat Huei Cham

  80. The role of perceived employability in the relationship between protean career attitude and career success

    Article • Australian Journal of Career Development, April 2022, SAGE Publications

    Dr. Tat Huei Cham

  81. Service-driven Advocacy: From Tourists’ Felicity to Preeminent Destination Loyalty

    Article • Asian Journal of Business Research, April 2022, Asia Business Research Group

    Dr. Tat Huei Cham

  82. What is Stopping You from Using Mobile Payment? A PLS-SEM Approach

    Article • January 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  83. I Am too old for this! Barriers contributing to the non-adoption of mobile payment

    Article • International Journal of Bank Marketing, December 2021, Emerald

    Dr. Tat Huei Cham

  84. The Soft Side of Technology Adoption: A Study of Customer Experience on Mobile Phone Usage

    Article • December 2021, Springer Science + Business Media

    Dr. Tat Huei Cham

  85. Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism

    Article • International Journal of Sports Marketing and Sponsorship, November 2021, Emerald

    Dr. Tat Huei Cham , Dr Hiram Ting

  86. Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy

    Article • Computers & Education, October 2021, Elsevier

    DR JUSTIN PAUL, Dr. Tat Huei Cham

  87. PLS-SEM USING R: AN INTRODUCTION TO cSEM AND SEMinR

    Article • Journal of Applied Structural Equation Modeling, August 2021, Sarawak Research Society

    Dr. Tat Huei Cham , Professor Ramayah T., Dr Hiram Ting

  88. Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐ and after‐service consumption perspective

    Article • International Journal of Tourism Research, August 2021, Wiley

    Dr. Tat Huei Cham

  89. The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry

    Article • Journal of Hospitality & Tourism Research, May 2021, SAGE Publications

    Dr. Tat Huei Cham , Dr Hiram Ting

  90. Building Sustainable Relationships: Service Innovation at the Pinnacle of Touristic Achievement

    Article • Asian Journal of Business Research, May 2021, Asia Business Research Group

    Dr. Tat Huei Cham , Professor Shaheen Mansori

  91. Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness

    Article • Quality & Quantity, April 2021, Springer Science + Business Media

    Dr. Tat Huei Cham , Dr. Low Mei Peng

  92. PLS-SEM STATISTICAL PROGRAMS: A REVIEW

    Article • Journal of Applied Structural Equation Modeling, March 2021, Sarawak Research Society

    Professor Ramayah T., Dr. Tat Huei Cham

  93. Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders

    Article • International Journal of Advertising and Marketing to Children, November 2020, Emerald

    Dr. Tat Huei Cham

  94. CB-SEM Latent Interaction: Unconstrained and Orthogonalized Approaches

    Article • Australasian Marketing Journal, November 2020, SAGE Publications

    Dr. Tat Huei Cham , Dr Hiram Ting

  95. Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research

    Article • Industrial Management & Data Systems, August 2020, Emerald

    Dr. Tat Huei Cham , Dr Hiram Ting

  96. Sample Size for Survey Research: Review and Recommendations

    Article • Journal of Applied Structural Equation Modeling, June 2020, Sarawak Research Society

    Dr. Tat Huei Cham , Professor Ramayah T., Dr Hiram Ting

  97. Brand image as the competitive edge for hospitals in medical tourism

    Article • European Business Review, June 2020, Emerald

    Dr. Low Mei Peng, Dr. Tat Huei Cham

  98. Social Media Effectiveness Indicators of Microenterprise Strategic Planning

    Article • Asian Journal of Business Research, May 2020, Asia Business Research Group

    Dr. Tat Huei Cham

  99. Medical Tourism Destination Image and its Relationship with the Intention to Revisit: A Study of Chinese Medical Tourists in Malaysia

    Article • Journal of China Tourism Research, March 2020, Taylor & Francis

    Dr. Tat Huei Cham , Dr Hiram Ting

  100. Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment

    Article • Asia Pacific International Journal of Marketing, February 2020, Emerald

    Dr. Tat Huei Cham , Dr Hiram Ting

  101. Antecedents of Organizational Citizenship Behavior and the Mediating Effect of Organization Commitment in the Hotel Industry

    Article • Asian Journal of Business Research, September 2019, Asia Business Research Group

    Dr. Tat Huei Cham

  102. When in Rome, do as the Romans do

    Article • British Food Journal, June 2019, Emerald

    Dr. Tat Huei Cham

  103. I see, and I hunt

    Article • British Food Journal, June 2019, Emerald

    Dr. Tat Huei Cham

  104. The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes

    Article • Internet Research, February 2019, Emerald

    Dr Hiram Ting, Dr. Tat Huei Cham

  105. Service innovation: building a sustainable competitive advantage in higher education

    Article • International Journal of Services Economics and Management, January 2019, Inderscience Publishers

    Dr. Tat Huei Cham

  106. MODERATION ANALYSIS: ISSUES AND GUIDELINES

    Article • Journal of Applied Structural Equation Modeling, January 2019, Sarawak Research Society

    Professor Ramayah T., Dr. Tat Huei Cham , Dr Hiram Ting

  107. Future Technical Professionals Interrelationship on Personality, Self-Efficacy and Entrepreneurial Intention

    Article • The Journal of Social Sciences Research, December 2018, Academic Research Publishing Group (Publications)

    Dr. Tat Huei Cham

  108. A comparison of five reflective–formative estimation approaches: reconsideration and recommendations for tourism research

    Article • Quality & Quantity, October 2018, Springer Science + Business Media

    Dr Hiram Ting, Dr. Tat Huei Cham , Professor Ramayah T.

  109. Preliminary Study on Consumer Attitude towards FinTech Products and Services in Malaysia

    Article • International Journal of Engineering & Technology, May 2018, Science Publishing Corporation

    Dr. Tat Huei Cham

  110. The Role of Destination Image in Malaysia’s Medical Tourism Industry

    Article • Advanced Science Letters, May 2018, American Scientific Publishers

    Dr. Tat Huei Cham

  111. The interrelationship personality, self-efficacy and entrepreneurial intention among future technical professionals

    Article • January 2018, American Institute of Physics

    Dr. Tat Huei Cham

  112. Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia

    Article • The International Review of Retail Distribution and Consumer Research, November 2017, Taylor & Francis

    Dr. Tat Huei Cham

  113. Antecedents of hospital brand image and the relationships with medical tourists’ behavioral intention

    Article • International Journal of Pharmaceutical and Healthcare Marketing, November 2016, Emerald

    Dr. Tat Huei Cham

  114. Determinants of knowledge management systems success in the banking industry

    Article • VINE Journal of Information and Knowledge Management Systems, February 2016, Emerald

    Dr. Tat Huei Cham

  115. A profile of the Internet shoppers: Evidence from nine countries

    Article • Telematics and Informatics, May 2015, Elsevier

    Dr. Tat Huei Cham

  116. The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence From the Malaysian Hotel Industry

    Article • Journal of Hospitality Marketing & Management, February 2014, Taylor & Francis

    Professor Shaheen Mansori, Dr. Tat Huei Cham

  117. Service quality, image and loyalty towards Malaysian hotels

    Article • International Journal of Services Economics and Management, January 2012, Inderscience Publishers

    Dr. Tat Huei Cham