All Stories

  1. Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption

    Article • International Journal of Pharmaceutical and Healthcare Marketing, May 2024, Emerald

    Dr. Tat Huei Cham

  2. Big data analytics capability in building supply chain resilience: the moderating effect of innovation-focused complementary assets

    Article • Industrial Management & Data Systems, January 2024, Emerald

    Dr. Tat Huei Cham

  3. How does globally responsible leadership promotes pro-environmental behavior through green management initiatives?

    Article • Journal of Global Responsibility, January 2024, Emerald

    Dr. Tat Huei Cham

  4. Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

    Article • Journal of Business Research, April 2023, Elsevier

    Dr. Tat Huei Cham

  5. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

    Article • Journal of Computer Information Systems, February 2023, Taylor & Francis

    Dr. Tat Huei Cham

  6. Can travel apps improve tourists’ intentions? Investigating the drivers of Chinese gen Y users’ experience

    Article • Journal Of Vacation Marketing, January 2023, SAGE Publications

    Dr. Tat Huei Cham

  7. Artificial Intelligence (AI), Blockchain, and Cryptocurrency in Finance: Current Scenario and Future Direction

    Article • January 2023, Springer Science + Business Media

    Dr. Tat Huei Cham

  8. Does Electronic Word-of-Mouth Still Contribute to Boosting Purchase Intention? Understanding the Role of Gender as a Moderator

    Article • January 2023, Springer Science + Business Media

    Dr. Tat Huei Cham

  9. The Impact of Organ Donation Information Dissemination on Social Media Towards Registration of Organ Donors: A Moderating Role of Family Discussion

    Article • January 2023, Springer Science + Business Media

    Dr. Tat Huei Cham

  10. The Influence of FinTech on Financial Sector and Economic Growth: An Analysis of Recent Literature

    Article • January 2023, Springer Science + Business Media

    Dr. Tat Huei Cham

  11. Exploring the Technology Acceptance of Wearable Medical Devices Among the Younger Generation in Malaysia: The Role of Cognitive and Social Factors

    Article • December 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  12. Research on Continued Intention to Adopt E-Learning in Beijing University During Covid-19 Epidemic in China

    Article • December 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  13. Upskilling Educators for Pandemic Teaching: Using Video Technology in Higher Education

    Article • December 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  14. What People Post During the Movement Control Order (MCO): A Content Analysis of Intagram’s Top Posts

    Article • December 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  15. ZOOM-ing into a New Pedagogy: Permanent Adoption of Online Teaching and Learning in Private Higher Education Institution in Malaysia

    Article • December 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  16. Adapt or die: a competitive digital supply chain quality management strategy

    Article • Journal of Enterprise Information Management, November 2022, Emerald

    Dr. Tat Huei Cham

  17. Determinants of the Sustainability of Tech Startup: Comparison Between Malaysia and China

    Article • October 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  18. Examining Intentions to Use Mobile Check-In for Airlines Services: A View from East Malaysia Consumers

    Article • October 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  19. Online Learning During Covid-19 Pandemic: A View of Undergraduate Student Perspective in Malaysia

    Article • October 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  20. Say Aye to AI: Customer Acceptance and Intention to Use Service Robots in the Hospitality Industry

    Article • October 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  21. Social Media Co-creation Activities Among Elderly Consumers: An Innovation Resistance Perspective

    Article • October 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  22. Spreading Faster Than the Virus: Social Media in Spreading Panic Among Young Adults in Malaysia

    Article • October 2022, Springer Science + Business Media

    Dr. Tat Huei Cham

  23. The Eureka moment in understanding luxury brand purchases! A non-linear fsQCA-ANN approach

    Article • Journal of Retailing and Consumer Services, September 2022, Elsevier

    Dr. Tat Huei Cham

  24. Understanding Valences in Mobile Grocery Shopping: Do Consumers’ Characteristics Matter?

    Article • Journal of Computer Information Systems, July 2022, Taylor & Francis

    Dr. Tat Huei Cham

  25. Dataset of vaccination and confidence in the Malaysian government during Covid-19 pandemic

    Article • Data in Brief, June 2022, Elsevier

    Dr. Tat Huei Cham

  26. Go digital: can the money-gift function promote the use of e-wallet apps?

    Article • Internet Research, April 2022, Emerald

    Dr. Tat Huei Cham

  27. The role of perceived employability in the relationship between protean career attitude and career success

    Article • Australian Journal of Career Development, April 2022, SAGE Publications

    Dr. Tat Huei Cham

  28. I Am too old for this! Barriers contributing to the non-adoption of mobile payment

    Article • The International Journal of Bank Marketing, December 2021, Emerald

    Dr. Tat Huei Cham

  29. The Soft Side of Technology Adoption: A Study of Customer Experience on Mobile Phone Usage

    Article • December 2021, Springer Science + Business Media

    Dr. Tat Huei Cham

  30. Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism

    Article • International Journal of Sports Marketing and Sponsorship, November 2021, Emerald

    Dr. Tat Huei Cham

  31. PLS-SEM USING R: AN INTRODUCTION TO cSEM AND SEMinR

    Article • Journal of Applied Structural Equation Modeling, August 2021, Sarawak Research Society

    Dr. Tat Huei Cham , Professor Ramayah T.

  32. Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐ and after‐service consumption perspective

    Article • International Journal of Tourism Research, August 2021, Wiley

    Dr. Tat Huei Cham

  33. The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry

    Article • Journal of Hospitality & Tourism Research, May 2021, SAGE Publications

    Dr. Tat Huei Cham

  34. Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness

    Article • Quality & Quantity, April 2021, Springer Science + Business Media

    Dr. Tat Huei Cham , Dr. Low Mei Peng

  35. Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders

    Article • Young Consumers Insight and Ideas for Responsible Marketers, November 2020, Emerald

    Dr. Tat Huei Cham

  36. CB-SEM Latent Interaction: Unconstrained and Orthogonalized Approaches

    Article • Australasian Marketing Journal, November 2020, SAGE Publications

    Dr. Tat Huei Cham

  37. Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research

    Article • Industrial Management & Data Systems, August 2020, Emerald

    Dr. Tat Huei Cham

  38. Sample Size for Survey Research: Review and Recommendations

    Article • Journal of Applied Structural Equation Modeling, June 2020, Sarawak Research Society

    Dr. Tat Huei Cham , Professor Ramayah T.

  39. Brand image as the competitive edge for hospitals in medical tourism

    Article • European Business Review, June 2020, Emerald

    Dr. Low Mei Peng, Dr. Tat Huei Cham

  40. Social Media Effectiveness Indicators of Microenterprise Strategic Planning

    Article • Asian Journal of Business Research, May 2020, Asia Business Research Group

    Dr. Tat Huei Cham

  41. Medical Tourism Destination Image and its Relationship with the Intention to Revisit: A Study of Chinese Medical Tourists in Malaysia

    Article • Journal of China Tourism Research, March 2020, Taylor & Francis

    Dr. Tat Huei Cham

  42. Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment

    Article • Asia Pacific Journal of Marketing and Logistics, February 2020, Emerald

    Dr. Tat Huei Cham

  43. Antecedents of Organizational Citizenship Behavior and the Mediating Effect of Organization Commitment in the Hotel Industry

    Article • Asian Journal of Business Research, September 2019, Asia Business Research Group

    Dr. Tat Huei Cham

  44. When in Rome, do as the Romans do

    Article • British Food Journal, June 2019, Emerald

    Dr. Tat Huei Cham

  45. I see, and I hunt

    Article • British Food Journal, June 2019, Emerald

    Dr. Tat Huei Cham

  46. The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes

    Article • Internet Research, February 2019, Emerald

    Dr Hiram Ting, Dr. Tat Huei Cham

  47. Service innovation: building a sustainable competitive advantage in higher education

    Article • International Journal of Services Economics and Management, January 2019, Inderscience Publishers

    Dr. Tat Huei Cham

  48. Future Technical Professionals Interrelationship on Personality, Self-Efficacy and Entrepreneurial Intention

    Article • The Journal of Social Sciences Research, December 2018, Academic Research Publishing Group (Publications)

    Dr. Tat Huei Cham

  49. A comparison of five reflective–formative estimation approaches: reconsideration and recommendations for tourism research

    Article • Quality & Quantity, October 2018, Springer Science + Business Media

    Dr Hiram Ting, Dr. Tat Huei Cham , Professor Ramayah T.

  50. Preliminary Study on Consumer Attitude towards FinTech Products and Services in Malaysia

    Article • International Journal of Engineering & Technology, May 2018, Science Publishing Corporation

    Dr. Tat Huei Cham

  51. The Role of Destination Image in Malaysia’s Medical Tourism Industry

    Article • Advanced Science Letters, May 2018, American Scientific Publishers

    Dr. Tat Huei Cham

  52. The interrelationship personality, self-efficacy and entrepreneurial intention among future technical professionals

    Article • January 2018, American Institute of Physics

    Dr. Tat Huei Cham

  53. Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia

    Article • The International Review of Retail Distribution and Consumer Research, November 2017, Taylor & Francis

    Dr. Tat Huei Cham

  54. Antecedents of hospital brand image and the relationships with medical tourists’ behavioral intention

    Article • International Journal of Pharmaceutical and Healthcare Marketing, November 2016, Emerald

    Dr. Tat Huei Cham

  55. Determinants of knowledge management systems success in the banking industry

    Article • VINE Journal of Information and Knowledge Management Systems, February 2016, Emerald

    Dr. Tat Huei Cham

  56. A profile of the Internet shoppers: Evidence from nine countries

    Article • Telematics and Informatics, May 2015, Elsevier

    Dr. Tat Huei Cham

  57. The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence From the Malaysian Hotel Industry

    Article • Journal of Hospitality Marketing & Management, February 2014, Taylor & Francis

    Professor Shaheen Mansori, Dr. Tat Huei Cham

  58. Service quality, image and loyalty towards Malaysian hotels

    Article • International Journal of Services Economics and Management, January 2012, Inderscience Publishers

    Dr. Tat Huei Cham