All Stories

  1. SDG commentary: collaboration services for sustainable development goal (SDG) partnerships
  2. Trust recovery tactics in financial services: the moderating role of service failure severity
  3. Display advertising: the role of context and advertising appeals from a resistance perspective
  4. Delineating the role of mood maintenance in augmenting reality (AR) service experiences: An application in tourism
  5. Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
  6. Esports as playful consumption experiences: Examining the antecedents and consequences of game engagement
  7. Theory generation from literature reviews: A methodological guidance
  8. The Triple-A framework for serving humanity with service research
  9. In-home service consumption
  10. Delineating transformative value creation through service communications: an integrative framework
  11. Editorial: the “nip and tuck” service framework: bright and dark side of beautification/modification services
  12. Identifying value-creating aspects in luxury hotel services via third-party online reviews: a cross-cultural study
  13. Introducing relational dialectics on actor engagement in the social media ecosystem
  14. The role of parasocial (passive engagement) and active engagement on consumer loyalty
  15. The role of social and parasocial relationships on social networking sites loyalty
  16. Parasocial Relationships Measure
  17. Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
  18. Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
  19. Sport team loyalty: integrating relationship marketing and a hierarchy of effects
  20. Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
  21. Is Website Interactivity Always Beneficial? An Elaboration Likelihood Model Approach
  22. Developing a scale for measuring the personality of sport teams
  23. Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece
  24. Segmenting soccer spectators by attachment levels: a psychographic profile based on team self-expression and involvement
  25. Developing a Scale for Measuring the Personality of Sport Teams
  26. A stakeholder approach to international and national sport sponsorship
  27. Understanding the effects of market orientation and e‐marketing on service performance
  28. Future research directions in tourism marketing
  29. Guest editorial
  30. Tracing customer orientation and marketing capabilities through retailers’ websites: A strategic approach to internet marketing
  31. Global sports marketing: current trends and future developments in the Asia Pacific
  32. Predicting the Adoption of Mobile Transactions: An Exploratory Investigation in Greece
  34. Delineating the effect of market orientation on services performance: a component-wise approach
  35. Delineating the outcomes of sponsorship
  36. Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation
  37. An integrated taxonomy of consumers of financial services: the role of perceived risk, effort and involvement
  38. An empirically based typology of intercollegiate athletic donors: High and low motivation scenarios
  39. Satisfaction
  40. Investigating differences between female and male athletic donors: a comparative study
  41. Using Demographics and Leisure Activities to Predict Satisfaction with Tourism Services in Greece
  42. The role of perceived product quality and overall satisfaction on purchase intentions
  43. The Effect of European Union Regulations on Marketing Practices: The Case of European Football Broadcasting Rights
  44. Using visit frequency to segment ski resorts customers
  45. Applying event study analysis to assess the impact of marketing communication strategies: the case of sponsorship
  46. Marketing Concept, The
  47. Branding
  48. Broadcast Rights
  49. Consumer Behavior in a Service Context
  50. The three-stage model of service consumption