All Stories

  1. Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance

    Article • Journal of Retailing and Consumer Services, July 2021, Elsevier

    Dr. Manish Das

  2. Uniqueness and luxury: A moderated mediation approach

    Article • Journal of Retailing and Consumer Services, May 2021, Elsevier

    Dr. Manish Das

  3. Understanding on-the-go consumption: A retail mix perspective

    Article • Journal of Retailing and Consumer Services, January 2021, Elsevier

    Dr. Manish Das

  4. Acculturation and apparel store loyalty among immigrants in Western countries

    Article • Journal of Marketing Management, November 2020, Taylor & Francis

    Dr. Manish Das, Dr Md Ashaduzzaman

  5. Acculturation and Gen Y consumers

    Article • Journal of Retailing and Consumer Services, September 2020, Elsevier

    Dr. Manish Das

  6. Self construal and status consumption

    Article • Journal of Retailing and Consumer Services, July 2020, Elsevier

    Dr. Manish Das

  7. Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism

    Article • Management and Labour Studies, December 2019, SAGE Publications

    Dr. Manish Das, Prof. Debarshi Mukherjee

  8. Cosmopolitanism, Materialism, Consumer Ethnocentrism and Consumer Behaviour: Evidence from Aboriginal Tripuri Tribe of India

    Article • IIM Kozhikode Society & Management Review, January 2019, SAGE Publications

    Dr. Manish Das, Prof. Debarshi Mukherjee