Contact

All Stories

  1. Bridging the gap: The impact of proximity, efficacy and identity in our response to the climate crisis

    Article • Journal of Business Research, November 2026, Elsevier

    Dr. Manish Das

  2. Barriers of eco-friendly packaging (EFP) adoption: a multi-stakeholder perspective

    Article • Marketing Intelligence & Planning, July 2026, Emerald

    Dr. Manish Das

  3. How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition

    Article • International Journal of Advertising, June 2026, Taylor & Francis

    Dr. Manish Das, Professor Linda Hollebeek

  4. Online service failure and recovery: An integrated meta-analytic perspective of attribution and justice theories

    Article • Journal of Business Research, January 2026, Elsevier

    Dr. Manish Das

  5. Buying local: how functional values, social identity and gender shape consumer preferences in developed and emerging markets

    Article • International Journal of Emerging Markets, December 2025, Emerald

    Dr. Manish Das, Res. Asst. Dr. Mahmut BAKIR

  6. Why the masses purchase prestige products? A meta-analysis

    Article • Journal of Business Research, November 2025, Elsevier

    Dr. Manish Das

  7. Motivational Theory Perspective of Factors Influencing MOBA In-game Items Purchase: A Fuzzy DEMATEL Approach

    Article • International Journal of Information Technology & Decision Making, October 2025, World Scientific Pub Co Pte Lt

    Dr. Manish Das, Res. Asst. Dr. Mahmut BAKIR

  8. Launch of minimum viable product at Dinero

    Article • Emerald Emerging Markets Case Studies, June 2025, Emerald

    Dr. Manish Das

  9. Market basket analysis and product bundling at Mirra’s Kitchen

    Article • Emerald Emerging Markets Case Studies, April 2025, Emerald

    Dr. Manish Das

  10. From service failure to brand loyalty: evidence of service recovery paradox

    Article • Journal of Brand Management, March 2025, Springer Science + Business Media

    Dr. Manish Das

  11. AI realism and consumer engagement

    Article • Journal of Consumer Marketing, February 2025, Emerald

    Dr. Manish Das

  12. Religious Epic and Pro-environmental Behaviour

    Article • Journal of Consumer Behaviour, February 2025, Wiley

    Dr. Manish Das

  13. Masstige Consumption: A Motivation-Desire-Outcome Framework with Implications for Luxury Brand Management

    Article • Journal of Global Marketing, January 2025, Taylor & Francis

    Dr. Manish Das

  14. From consuming food away from home to on-the-go consumption: a multi-study exploration using focus groups and fsQCA

    Article • Journal of Marketing Management, January 2025, Taylor & Francis

    Dr. Manish Das

  15. Gamification for Sustainable Consumption

    Article • Business Strategy and the Environment, November 2024, Wiley

    Dr. Manish Das

  16. Consumer Reaction on Monetary Discounts Offered by mass-prestige Brands

    Article • European Journal of Marketing, October 2024, Emerald

    Dr. Manish Das

  17. Resolving contradictory findings on Green consumption resrach

    Article • European Journal of Marketing, March 2024, Emerald

    Dr. Manish Das

  18. Challenges associated with metaverse adoption

    Article • Journal of Retailing and Consumer Services, March 2024, Elsevier

    Dr. Manish Das

  19. Introducing masstige brands in Business-to-Business space

    Article • Industrial Marketing Management, October 2023, Elsevier

    Dr. Manish Das

  20. Product specific values and personal values together better explains green purchase

    Article • Journal of Retailing and Consumer Services, September 2023, Elsevier

    Dr. Manish Das

  21. Exploring the privacy concerns of smartphone app users: a qualitative approach

    Article • Marketing Intelligence & Planning, August 2023, Emerald

    Dr. Manish Das

  22. Being unconventional: The impact of unconventional packaging messages on impulsive purchases

    Article • Psychology and Marketing, July 2023, Wiley

    Dr. Manish Das

  23. The effect of customers' brand experience on brand evangelism: The case of luxury hotels

    Article • Tourism Management Perspectives, March 2023, Elsevier

    Dr. Manish Das

  24. Airbnb Experiences: Travelers’ Purchase Behavior and Word-of-Mouth

    Article • Journal of Travel Research, October 2022, SAGE Publications

    Dr. Manish Das

  25. Communication strategies: encouraging healthy diets for on-the-go consumption

    Article • Journal of Consumer Marketing, October 2022, Emerald

    Dr. Manish Das

  26. How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation

    Article • Journal of Retailing and Consumer Services, September 2022, Elsevier

    Dr. Manish Das

  27. Cultural consequences of brands' masstige: An emerging market perspective

    Article • Journal of Business Research, July 2022, Elsevier

    Dr. Manish Das

  28. Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour

    Article • European Journal of Marketing, April 2022, Emerald

    Dr Md Ashaduzzaman, Dr. Manish Das

  29. How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanism

    Article • Services Marketing Quarterly, January 2022, Taylor & Francis

    Dr. Manish Das

  30. High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach

    Article • IEEE Transactions on Engineering Management, January 2022, Institute of Electrical & Electronics Engineers (IEEE)

    DR JUSTIN PAUL, Dr. Manish Das

  31. Building trust among channel members via power sources

    Article • Journal of Business and Industrial Marketing, November 2021, Emerald

    Dr. Manish Das

  32. Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation

    Article • Journal of Retailing and Consumer Services, November 2021, Elsevier

    Dr. Manish Das

  33. Inspired and engaged: Decoding MASSTIGE value in engagement

    Article • International Journal of Consumer Studies, July 2021, Wiley

    Dr. Manish Das

  34. Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance

    Article • Journal of Retailing and Consumer Services, July 2021, Elsevier

    Dr. Manish Das

  35. “Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context

    Article • Journal of Product & Brand Management, June 2021, Emerald

    Dr. Manish Das

  36. Uniqueness and luxury: A moderated mediation approach

    Article • Journal of Retailing and Consumer Services, May 2021, Elsevier

    Dr. Manish Das

  37. Understanding on-the-go consumption: A retail mix perspective

    Article • Journal of Retailing and Consumer Services, January 2021, Elsevier

    Dr. Manish Das

  38. Acculturation and apparel store loyalty among immigrants in Western countries

    Article • Journal of Marketing Management, November 2020, Taylor & Francis

    Dr. Manish Das, Dr Md Ashaduzzaman

  39. Acculturation and Gen Y consumers

    Article • Journal of Retailing and Consumer Services, September 2020, Elsevier

    Dr. Manish Das

  40. Self construal and status consumption

    Article • Journal of Retailing and Consumer Services, July 2020, Elsevier

    Dr. Manish Das

  41. Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism

    Article • Management and Labour Studies, December 2019, SAGE Publications

    Dr. Manish Das, Prof. Debarshi Mukherjee

  42. Cosmopolitanism, Materialism, Consumer Ethnocentrism and Consumer Behaviour: Evidence from Aboriginal Tripuri Tribe of India

    Article • IIM Kozhikode Society & Management Review, January 2019, SAGE Publications

    Dr. Manish Das, Prof. Debarshi Mukherjee

  43. Impact Assessment of Consumer Demographics on Rural Consumers' Ethnocentric Tendencies (CE) and Social Comparison Information (ATSCI) Habits

    Article • Indian Journal of Marketing, August 2018, Associated Management Consultants, PVT., Ltd.

    Dr. Manish Das

  44. Consumer ethnocentrism, status and consumption behaviour: evidence from a communist governed state in a transitional economy

    Article • International Journal of Management Development, January 2018, Inderscience Publishers

    Prof. Debarshi Mukherjee, Dr. Manish Das

  45. Construction of Personality Measurement Scale based on the 'Guna- Traya' concepts of the Bhagavad-Gita

    Article • Purushartha - A Journal of Management Ethics and Spirituality, May 2017, School of Management Sciences, Varanas

    Dr. Manish Das

  46. Consumer Demographics and Environmental Responsibility: An Empirical Investigation of the Consumers in Tripura

    Article • Prabandhan Indian Journal of Management, May 2015, Associated Management Consultants, PVT., Ltd.

    Dr. Manish Das

  47. Factors Affecting the Purchase of Staple Goods: An Empirical Study of Edible Oil Purchase in Tripura

    Article • Indian Journal of Marketing, June 2013, Associated Management Consultants, PVT., Ltd.

    Dr. Manish Das

  48. Dynamic Yet Static: A Boon for High Performance Organizations

    Article • Prabandhan Indian Journal of Management, January 2013, Associated Management Consultants, PVT., Ltd.

    Dr. Manish Das