ANA M. DÍAZ-MARTÍN

Switching Barriers in Online Travel Agencies: The Impact on Positive Word of Mouth

• Tourism Analysis
• June 2019

Using Twitter to engage with customers: a data mining approach

• Internet Research
• June 2015

Hotel innovation and performance in times of crisis

• International Journal of Contemporary Hospitality Management
• November 2014

Market orientation in mid-range service, urban hotels: How to apply the MKTOR instrument

• International Journal of Hospitality Management
• October 2014

How to mine brand Tweets: Procedural guidelines and pretest

• International Journal of Market Research
• July 2014

Analysis of the role of complaint management in the context of relationship marketing

• Journal of Marketing Management
• December 2010

Influence of perceived risk on store brand proneness

• International Journal of Retail & Distribution Management
• October 2006

Relationship Marketing and Information and Communication Technologies: Analysis of Reta...

• Journal of Travel Research
• May 2007

Quality of past performance: Impact on consumers’ responses to service failure

• Marketing Letters
• June 2007

The Role of Commitment Perceived by the Consumer in Service Industries

• Management Research The Journal of the Iberoamerican Academy of Management
• July 2009

Perceived justice of service recovery strategies: Impact on customer satisfaction and q...

• Psychology and Marketing
• May 2010

Satisfaction with service recovery: Perceived justice and emotional responses

• Journal of Business Research
• August 2009

Antecedents of the difference in perceived risk between store brands and national brands

• European Journal of Marketing
• January 2006

The use of quality expectations to segment a service market

• Journal of Services Marketing
• April 2000

Training in retailing: a guide for improving the supply of courses

• International Journal of Retail & Distribution Management
• July 2000

Are Health e-Mavens the New Patient Influencers?

• Frontiers in Psychology
• April 2020

• We analyze role of health e-mavens, which are a particular type of influencers that possesses expertise and online social influence and illustrate possible benefits of their impact on other to the...