Ana M. Díaz-Martín

  • Universidad Autonoma de Madrid
  • Professor, Business & Management
  • Spain

My co-authors include

Dr Hector David Menendez
Dr María J. Yagüe

My Publications

Using Twitter to engage with customers: a data mining approach

  • Internet Research
  • June 2015

Hotel innovation and performance in times of crisis

  • International Journal of Contemporary Hospitality Management
  • November 2014