MÓNICA GÓMEZ SUÁREZ
43
Stories
Universidad Autonoma de Madrid
Spain
Business & Management
Contact
All Stories
- A Bibliometric and Content Analysis of Sustainability and Smart Tourism
Article
- Technology: A Strategic Imperative for Retailers
Article
- The influential role of hotel-generated content on social media
Article
- Customer experience in the hotel industry: a systematic literature review and research agenda
- Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions
Article
- Designing Facebook Publications Focused on Hotel Customer Experience: How to Improve Brand Attitude and Booking Intention
Article
- How multi-sensory events help to promote a marketing destination
Article
- The Thrill of a Smart Purchase : Does Country Matter?
Article
- Consumer 4.0. Insights and Opportunities
Article
- A Cross-Country Model Applied to Smart Shoppers
Article
- How experience and attachment promote word-of-mouth in the hotel industry?
Article
- Sensorial and Experiential Marketing in Shopping Centers
Article
- Fairtrade Consumer Decision Making behind Fair Trade Products: A Literature Review
Article
- What is brand love? Babe, you don't believe me
Article
- How Individual Values Shape Smart Shopping and Brand Choices
Article
- Conceptualization and Measurement of Smart Shopping
Article
- Measuring the Experiential Marketing Orientation Management of Shopping Centres
- Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners
- Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
Article
- Consumer-brand relationships in Marketing 3.0
Article
- A Review of Empirical Research on the Topic of Private Label
Article
- Why do people choose to buy store branded goods
Article
- Attitude toward Private Label Brands
Article
- Choice of National Brand vs. Private Label “Me-Too” New Products in a Multicultural Context
- Private Labels in Chile
- Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
Article
- Cross-Cultural Validation of Smart Shopping Process and Its Influence on Brand Attitude
Article
- Exploring the link between brand love and engagement through a qualitative approach
- Understanding brand loyalty of the store brand’s customer base
- The Effect of Smart Shopping on Attitudes Towards Store and National Brands: The Influence of Individual Values in A Cross-Cultural Context
- The Use of Sensorial Marketing in Stores
- Consumer Dynamics in a Nonmature Generic Drugs Market: A Causal Model Explaining Intention to Purchase in Spain
- Focusing resources for customer loyalty: An application to the Chilean banking industry
- Re-thinking the relationship between store brand attitude and store brand loyalty: a simultaneous approach
- Espacio ocupado en el lineal por las marcas de distribuidor: estimación mediante redes neuronales vs regresión multiple
- Consumer-Level Factors That Influence Store Brand Proneness: An Empirical Study With Spanish Consumers
- Estimating Store Brand Shelf Space: A New Framework Using Neural Networks and Partial Least Squares
- Estimating Store Brand Shelf Space: A New Framework Using Neural Networks and Partial Least Squares
- Manufacturer's characteristics that determine the choice of producing store brands
- Shelf management of store brands: analysis of manufacturers' perceptions
- Export Marketing Strategies for High Performance: Evidence from Spanish Exporting Companies
- Shelf space assigned to store and national brands
- Shelf space management of private labels: a case study in Spanish retailing