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  1. Understanding Generation Z’s Willingness to Pay for Sustainable Fashion: Personal and Corporate Drivers

    Article • Cuadernos de Gestión, July 2026, Instituto de Economia Aplicada a la Empresa (IEAE)

    ANNE SCHMITZ

  2. The Road Ahead: Acceptance of Public Autonomous Shuttles

    Article • European Journal of Management and Business Economics, April 2024, Emerald

    Dr. Myriam Quiñones García , ANNE SCHMITZ, ANA M. DÍAZ-MARTÍN

  3. Alexa, Give Me a Hand…On GenZ’ Smart Speaker Acceptance in a Retail Environment

    Article • September 2023, Springer Science + Business Media

    ANNE SCHMITZ

  4. Modifying UTAUT2 for a cross-country comparison of telemedicine adoption

    Article • Computers in Human Behavior, May 2022, Elsevier

    ANA M. DÍAZ-MARTÍN, ANNE SCHMITZ

  5. Are Health e-Mavens the New Patient Influencers?

    Article • Frontiers in Psychology, April 2020, Frontiers

    ANA M. DÍAZ-MARTÍN, ANNE SCHMITZ