How to mine brand Tweets: Procedural guidelines and pretest

  • Shintaro Okazaki, Ana M. Dìaz-Martìn, Mercedes Rozano, Héctor D. Menéndez-Benito
  • International Journal of Market Research, July 2014, SAGE Publications
  • DOI: 10.2501/ijmr-2014-008

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http://dx.doi.org/10.2501/ijmr-2014-008

The following have contributed to this page: ANA M. DÍAZ-MARTÍN