Influence of perceived risk on store brand proneness

  • Celina González Mieres, Ana María Díaz Martín, Juan Antonio Trespalacios Gutiérrez
  • International Journal of Retail & Distribution Management, October 2006, Emerald
  • DOI: 10.1108/09590550610691347

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http://dx.doi.org/10.1108/09590550610691347

The following have contributed to this page: ANA M. DÍAZ-MARTÍN