Are Health e-Mavens the New Patient Influencers?

  • Ana M. Díaz-Martín, Anne Schmitz, María Jesús Yagüe Guillén
  • Frontiers in Psychology, April 2020, Frontiers Media SA
  • DOI: 10.3389/fpsyg.2020.00779

Are Health e-Mavens the New Patient Influencers?

Photo by National Cancer Institute on Unsplash

Photo by National Cancer Institute on Unsplash

What is it about?

We analyze role of health e-mavens, which are a particular type of influencers that possesses expertise and online social influence and illustrate possible benefits of their impact on other to the different parties involved and affected by this phenomenon.

Why is it important?

Digitalization is transforming the way of obtaining medical advice and treatment and the Internet has become a key source for the seeking of healthcare information

Perspectives

ANNE SCHMITZ
Universidad Autonoma de Madrid

We hope that this article is the first of many to close the gap on the importance of "incluencers" in a social media context.

Read Publication

http://dx.doi.org/10.3389/fpsyg.2020.00779

The following have contributed to this page: ANA M. DÍAZ-MARTÍN and ANNE SCHMITZ