Market orientation in mid-range service, urban hotels: How to apply the MKTOR instrument

  • Sara Campo, Ana M. Díaz, María J. Yagüe
  • International Journal of Hospitality Management, October 2014, Elsevier
  • DOI: 10.1016/j.ijhm.2014.08.006

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http://dx.doi.org/10.1016/j.ijhm.2014.08.006

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