Dr. Myriam Quiñones García

About my research

I am a Professor of Marketing at UAM - Universidad Autónoma de Madrid (Spain) - I teach courses on consumer behavior, marketing management, and market research at the undergraduate and graduate levels at the UAM and, as a visiting professor, at national and international universities. A lifetime in the marketing business — first as a practitioner, and now as an academic researcher and teacher — has shaped my approach to understanding how people, brands, and businesses interact. My research covers topics at the intersection of consumer behaviour, retail management, and international marketing. Click on my website to explore more about my research, including my latest competitive project on Retail Strategy and Consumer Insights.