All Stories

  1. Does Use of Different Platforms Influence the Relationship between Cocreation Value-in-Use and Participants’ Cocreation Behaviors? An Application in Third-Party Managed Virtual Communities

    Article • Complexity, January 2019, Hindawi Publishing Corporation

    Dr María J. Yagüe, Natalia Rubio

  2. Hotel innovation and performance in times of crisis

    Article • International Journal of Contemporary Hospitality Management, November 2014, Emerald

    ANA M. DÍAZ-MARTÍN, Dr María J. Yagüe

  3. Private label brands: measuring equity across consumer segments

    Article • Journal of Product & Brand Management, September 2012, Emerald

    Dr María J. Yagüe