Switching Barriers in Online Travel Agencies: The Impact on Positive Word of Mouth

  • Leticia Suárez-Álvarez, Ana Belén Del Río-Lanza, Rodolfo Vázquez-Casielles, Ana María Díaz-Martín
  • Tourism Analysis, June 2019, Cognizant Communication Corporation
  • DOI: 10.3727/108354219x15525055915545

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