Antecedents of the difference in perceived risk between store brands and national brands

  • Celina González Mieres, Ana María Díaz Martín, Juan Antonio Trespalacios Gutiérrez
  • European Journal of Marketing, January 2006, Emerald
  • DOI: 10.1108/03090560610637310

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/03090560610637310

The following have contributed to this page: ANA M. DÍAZ-MARTÍN