Do Negative Experiences Always Lead to Dissatisfaction? — Testing Attribution Theory in the Context of Online Travel Reviews

Jingxian Jiang, Ulrike Gretzel, Rob Law
  • January 2010, Springer Science + Business Media
  • DOI: 10.1007/978-3-211-99407-8_25

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The following have contributed to this page: Dr. Ulrike Gretzel