DAILY DEALS CONSUMPTION: A ROLLER COASTER OF EMOTIONAL EXPERIENCES

Morakot Ditta-apichai, Ulrike Gretzel, Uraiporn Kattiyapornpong
  • January 2014, Global Alliance of Marketing and Management Associations
  • DOI: 10.15444/gmc2014.02.03.03

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http://dx.doi.org/10.15444/gmc2014.02.03.03

The following have contributed to this page: Dr. Ulrike Gretzel