Does it matter that service robots in tourism and hospitality-contexts look/sound/act like humans?
Photo by Alex Knight on Unsplash
What is it about?
We explore what designing service robots to be human-like involves and if/how it could affect consumers' acceptance of and interactions with robots in tourism and hospitality contexts.
Why is it important?
Tourism and hospitality establishments increasingly take advantage of robots to automate service processes. We need to understand how robot design decisions will influence the way these robotic services are consumed and managed.
The following have contributed to this page: Dr. Ulrike Gretzel and Juho Pesonen