The Role of Humour in Driving Customer Engagement

Jing Ge, Ulrike Gretzel
  • January 2017, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-51168-9_33

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http://dx.doi.org/10.1007/978-3-319-51168-9_33

The following have contributed to this page: Dr. Ulrike Gretzel