Gastronomic trails as service ecosystems

Namita Roy, Ulrike Gretzel, Gordon Waitt, Venkata Yanamandram
  • February 2019, Taylor & Francis
  • DOI: 10.4324/9781315147628-21

Food and wine trails provide value for businesses and consumers

Photo by Scott Warman on Unsplash

Photo by Scott Warman on Unsplash

What is it about?

In this book chapter, we explain how food and wine trails bring together different places, themes and various actors and therefore facilitate the creation of value within a region. The theme and the route provide structures that help businesses collaborate and offer opportunities for consumers to have better visit experiences.

Why is it important?

Food and wine trails are important tools for regional development.


Dr. Ulrike Gretzel
University of Southern California

I think this chapter will help tourism planners and destination marketers understand how to create, manage and market trails so that they enhance tourist experiences and foster collaboration among businesses in the region.

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The following have contributed to this page: Dr. Ulrike Gretzel