What is it about?
In this book chapter, we explain how food and wine trails bring together different places, themes and various actors and therefore facilitate the creation of value within a region. The theme and the route provide structures that help businesses collaborate and offer opportunities for consumers to have better visit experiences.
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Why is it important?
Food and wine trails are important tools for regional development.
Perspectives
I think this chapter will help tourism planners and destination marketers understand how to create, manage and market trails so that they enhance tourist experiences and foster collaboration among businesses in the region.
Dr. Ulrike Gretzel
University of Southern California
Read the Original
This page is a summary of: Gastronomic trails as service ecosystems, February 2019, Taylor & Francis,
DOI: 10.4324/9781315147628-21.
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