Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations

Ulrike Gretzel, Yu-Lan Yuan, Daniel R. Fesenmaier
  • Journal of Travel Research, November 2000, SAGE Publications
  • DOI: 10.1177/004728750003900204

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http://dx.doi.org/10.1177/004728750003900204

The following have contributed to this page: Dr. Ulrike Gretzel