What is it about?
In our paper we establish that emojis are a new form of visual communication that can help marketers and influencers grab social media users’ attention and elicit engagement.
Photo by Fausto García on Unsplash
Why is it important?
The paper provides insights on how emojis can be used to persuade. It also stresses the important role emojis play within our social media conversations and beyond.
Read the Original
This page is a summary of: Emoji rhetoric: a social media influencer perspective, Journal of Marketing Management, July 2018, Taylor & Francis, DOI: 10.1080/0267257x.2018.1483960.
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