Emojis are a new language that social media influencers use to engage their audiences
Photo by Fausto García on Unsplash
What is it about?
In our paper we establish that emojis are a new form of visual communication that can help marketers and influencers grab social media users’ attention and elicit engagement.
Why is it important?
The paper provides insights on how emojis can be used to persuade. It also stresses the important role emojis play within our social media conversations and beyond.
The following have contributed to this page: Dr. Ulrike Gretzel