All Stories

  1. Use of smart phone apps in co-creative hotel service innovation: an evidence from India

    Article • Current Issues in Tourism, September 2018, Taylor & Francis

    Shampy Kamboj

  2. Construction and validation of the customer social participation in brand communities scale

    Article • Internet Research, February 2018, Emerald

    Shampy Kamboj, Mrs Bijoylaxmi Sarmah, Bijoylaxmi Sarmah

  3. Examining consumer-brand relationships on social media platforms

    Article • Marketing Intelligence & Planning, February 2018, Emerald

    Dr. Vinod Kumar, Shampy Kamboj, Dr Zillur Rahman

  4. Co-creation in hotel service innovation using smart phone apps: an empirical study

    Article • International Journal of Contemporary Hospitality Management, October 2017, Emerald

    Mrs Bijoylaxmi Sarmah, Shampy Kamboj, Bijoylaxmi Sarmah, Dr Zillur Rahman

  5. Measuring customer social participation in online travel communities

    Article • Journal of Hospitality and Tourism Technology, October 2017, Emerald

    Shampy Kamboj, Dr Zillur Rahman

  6. Customer co-creation and adoption intention towards newly developed services: an empirical study

    Article • International Journal of Culture Tourism and Hospitality Research, August 2017, Emerald

    Mrs Bijoylaxmi Sarmah, Shampy Kamboj, Bijoylaxmi Sarmah, Dr Zillur Rahman

  7. Understanding customer participation in online brand communities

    Article • Qualitative Market Research An International Journal, June 2017, Emerald

    Dr Zillur Rahman, Shampy Kamboj

  8. Marketing capabilities and firm performance: literature review and future research agenda

    Article • International Journal of Productivity and Performance Management, November 2015, Emerald

    Dr Zillur Rahman, Shampy Kamboj