What is it about?
Analysing the various antecedent beliefs predicting customers’ attitudes toward, and adoption of, self-service technologies (SSTs) available in the banking industry.
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Why is it important?
People will also benefit from the effective implementation of SSTs.
Perspectives
This study stands out as one of the early studies to empirically examine the antecedents-attitude-intention relationship across different SSBTs available in Indian banking industry.
Mr Arun Kumar Kaushik
Indian Institute of Technology Roorkee
Read the Original
This page is a summary of: Innovation adoption across self-service banking technologies in India, The International Journal of Bank Marketing, April 2015, Emerald,
DOI: 10.1108/ijbm-01-2014-0006.
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