All Stories

  1. Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

    Article • International Journal of Information Management, April 2018, Elsevier

    Bijoylaxmi Sarmah

  2. Construction and validation of the customer social participation in brand communities scale

    Article • Internet Research, February 2018, Emerald

    Shampy Kamboj, Mrs Bijoylaxmi Sarmah, Bijoylaxmi Sarmah

  3. Customer co-creation in hotel service innovation

    Article • Benchmarking An International Journal, February 2018, Emerald

    Mrs Bijoylaxmi Sarmah, Bijoylaxmi Sarmah, Dr Zillur Rahman

  4. Antecedents of e-business adoption intention: an empirical study

    Article • International Journal of Innovation Science, December 2017, Emerald

    Bijoylaxmi Sarmah

  5. Co-creation in hotel service innovation using smart phone apps: an empirical study

    Article • International Journal of Contemporary Hospitality Management, October 2017, Emerald

    Mrs Bijoylaxmi Sarmah, Shampy Kamboj, Bijoylaxmi Sarmah, Dr Zillur Rahman

  6. Customer co-creation and adoption intention towards newly developed services: an empirical study

    Article • International Journal of Culture Tourism and Hospitality Research, August 2017, Emerald

    Mrs Bijoylaxmi Sarmah, Shampy Kamboj, Bijoylaxmi Sarmah, Dr Zillur Rahman

  7. Transforming Jewellery Designing: Empowering Customers through Crowdsourcing in India

    Article • Global Business Review, July 2017, SAGE Publications

    Mrs Bijoylaxmi Sarmah, Bijoylaxmi Sarmah, Dr Zillur Rahman

  8. ‘Mangaldeep’: Spreading Fragrance in India

    Article • South Asian Journal of Business and Management Cases, May 2016, SAGE Publications

    Mrs Bijoylaxmi Sarmah, Dr Zillur Rahman, Bijoylaxmi Sarmah

  9. Shared value example in India

    Article • Asian Journal of Management Cases, March 2016, SAGE Publications

    Mrs Bijoylaxmi Sarmah, Dr Zillur Rahman, Bijoylaxmi Sarmah

  10. Mangaldeep’: Spreading Fragrance in India

    Article • January 2016, SAGE Publications

    Bijoylaxmi Sarmah, Dr Zillur Rahman

  11. Sustainability, Social Responsibility and Value Co-creation: A Case Study Based Approach

    Article • Procedia - Social and Behavioral Sciences, May 2015, Elsevier

    Dr Zillur Rahman, Mr. Jamid Ul Islam, Bijoylaxmi Sarmah

  12. Antecedents and Consequences of Employee Engagement for a Diverse Workforce

    Article • IGI Global

    Bijoylaxmi Sarmah