Current Health of Indian Healthcare and Hospitality Industries: A Demographic Study

  • Faisal Talib, Zillur Rahman
  • International Journal of Business Research and Development, March 2013, Science Target, Inc.
  • DOI: 10.24102/ijbrd.v2i1.242

What is it about?

In the present era of competitive business environment due to increasing complexity and globalization of quality products and services, quality managers and practitioners have started to improve services to customers especially in healthcare and hospitality industries. These industries are considered as the most challenging and highest growing service industries across the world and therefore needs special attention due to their direct impact on the country’s economy as well as employment and revenue generation.Looking to these issues, there is a need to examine the current status and demographic characteristics of these two industries i.e. healthcare and hospitality in Indian context. Thus, the aim of this paper is to study the demographic characteristics of Indian healthcare and hospitality industries through a survey. A questionnaire based survey approach was used to collect the relevant data from these two industries. The objective of this paper was accomplished by collecting the responses from top and middle level administrators. A total of 120 questionnaires were mail delivered to various healthcare and hotels and tourism companies, 51 valid responses were received yielding a response rate of 42.4 percent. The data was analyzed using percentage frequency and Chi-square statistical tests to understand the demographic characteristics of the two industries. Various respondent companies’ characteristics like type of company,ownership, quality certification and number of employees were analyzed and discussed. The finding presents a holistic picture of current status of these two Indian service industries which may help the Indian service managers and practitioners to further exploit opportunities in these two industries. At the end, some implications to mangers and scope for further research are presented

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http://dx.doi.org/10.24102/ijbrd.v2i1.242

The following have contributed to this page: Dr Zillur Rahman and Dr. Faisal Talib