What is it about?
This study measures the influence of social media usage on firm performance, mediated by social capital.
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Why is it important?
It was found that all the three dimensions of social media usage (social use, hedonic use and cognitive use) have a positive influence on firm performance (financial and market performance). Social capital was found as a partial mediator between the relationship of social media usage and firm performance.
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https://link.springer.com/article/10.1007/s13278-017-0468-8
Dr. Vinod Kumar
Symbiosis Institute of Business Management (SIBM), Pune
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This page is a summary of: Social media usage and firm performance: the mediating role of social capital, Social Network Analysis and Mining, October 2017, Springer Science + Business Media,
DOI: 10.1007/s13278-017-0468-8.
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