NEDFi: Transforming Lives Through Shared Value Creation

What is it about?

This case is about a public limited company that transformed the lives of poor village artisans living in the remotest part of north-east India. While the public and private limited companies face constant criticism and increasing cynicism about their corporate social responsibility (CSR) and sustainable livelihood creation initiatives; NEDFi, a public limited company and an arm of the Ministry of Development of the north-eastern region of India undertook an initiative to transform the lives of many under-privilegedrural artisans, especially women through its CSR and sustainability initiatives. NEDFi’s water hyacinth craft project, undertaken initially as a CSR initiative was able to meet both the economic and social values of the firm and community, respectively.

Featured Image