What is it about?
This paper aims to review the literature on stakeholder identification and classification related to sustainability marketing from 1998 to 2012 and provides a generalized approach to stakeholder identification and classification in the field of sustainability marketing.
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Why is it important?
The study introduces a generalized approach to stakeholder identification and classification related to sustainability marketing and provides a bibliography from 1998 to 2012 that can be used by academics and managers.
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This page is a summary of: Stakeholder identification and classification: a sustainability marketing perspective, Management Research Review, January 2016, Emerald,
DOI: 10.1108/mrr-09-2013-0224.
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