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  1. Hype to hurdles: an exploration of metaverse barriers through grey influence analysis (GINA)

    Article • Marketing Intelligence & Planning, April 2026, Emerald

    Dr. Vinod Kumar

  2. Motivation to decision: A serially mediating effect of SWOM seeking, consultant source, information truthfulness, and source closeness in the Elaboration Likelihood Model lens

    Article • Acta Psychologica, April 2026, Elsevier

    Dr. Vinod Kumar

  3. Determinants of MOOC adoption: TCMM-based literature review (2004–2024)

    Article • Learning Futures and Emerging Technologies, February 2026, Emerald

    Dr. Vinod Kumar

  4. Barriers in the adoption of cold supply chain – a contextual parameter analysis

    Article • British Food Journal, January 2026, Emerald

    Dr. Vinod Kumar

  5. Linda Yaccarino: reviving the glory of “X” platform

    Article • The CASE Journal, January 2026, Emerald

    Bhoopendra Singh, Dr. Vinod Kumar

  6. Impact of Industry 4.0 capabilities and ambidexterity on sustainable performance of start-ups: the moderating role of resource orchestration capabilities

    Article • International Journal of Innovation Science, September 2025, Emerald

    Dr. Vinod Kumar

  7. Enhancing green competitiveness: the role of buyer-supplier integration in automotive supply chains

    Article • Management & Sustainability An Arab Review, September 2025, Emerald

    Dr. Vinod Kumar

  8. Factors contributing to career anxiety among management students: the role of education in the driving change

    Article • Asian Education and Development Studies, August 2025, Emerald

    Dr. Vinod Kumar

  9. Green HRM, employee pro-environmental behavior, and environmental commitment

    Article • Acta Psychologica, August 2025, Elsevier

    Dr. Vinod Kumar

  10. Mapping Consumer Stickiness: A SPAR‐4‐SLR Protocol Compliant Review and Future Directions

    Article • International Journal of Consumer Studies, June 2025, Wiley

    Dr. Vinod Kumar

  11. Harnessing artificial intelligence for operational excellence: pathways to a circular economy

    Article • Business Process Re-engineering &amp Management Journal, June 2025, Emerald

    Dr. Vinod Kumar

  12. The role of artificial intelligence capabilities in enhancing export performance: a study of ambidexterity and dynamic capabilities

    Article • International Marketing Review, June 2025, Emerald

    Dr. Vinod Kumar

  13. AI capability and environmental sustainability performance: Moderating role of green knowledge management

    Article • Technology in Society, June 2025, Elsevier

    Dr. Vinod Kumar

  14. Enhancing organizational readiness for generative AI integration: an empirical investigation

    Article • Organizational Analysis, May 2025, Emerald

    Dr. Vinod Kumar

  15. Profit over principles: unveiling the motivating factors behind dark patterns in e-commerce through the lens of agency theory

    Article • Journal of Enterprise Information Management, February 2025, Emerald

    Dr. Vinod Kumar

  16. From insight to impact: Unravelling the dynamics of big data-backed growth hacking

    Article • Journal of Business Research, February 2025, Elsevier

    Dr. Vinod Kumar

  17. Dark patterns, dimmed brands: the erosion of equity through deceptive design in e-commerce

    Article • Internet Research, January 2025, Emerald

    Dr. Vinod Kumar

  18. Investigating consumer challenges against dark patterns using grey influence analysis (GINA)

    Article • Marketing Intelligence & Planning, January 2025, Emerald

    Dr. Vinod Kumar

  19. Constructs Affecting Continued Intention to Use Digital Learning Technologies in Educational Institutions

    Article • January 2025, Springer Science + Business Media

    Dr. Vinod Kumar

  20. Innovation capability and R&D performance of organizations: moderating role of industry–academic knowledge transfer

    Article • Journal of Knowledge Management, December 2024, Emerald

    Dr. Vinod Kumar

  21. Insights into mobile app experience: a systematic literature review using TCCM framework

    Article • Global Knowledge Memory and Communication, December 2024, Emerald

    Dr. Vinod Kumar

  22. Assessing the impact of consumption values on satisfaction and usage intentions of millet-based food products

    Article • British Food Journal, October 2024, Emerald

    Dr. Vinod Kumar

  23. Examining the impact of online service convenience on user engagement and intention to continuously use e-resources: mediating role of attitude

    Article • Global Knowledge Memory and Communication, October 2024, Emerald

    Dr. Vinod Kumar

  24. A novel central bank digital currency framework design for offline and foreign transactions based on blockchain

    Article • Digital Policy Regulation and Governance, August 2024, Emerald

    Dr. Vinod Kumar

  25. Mapping business ethics and society: A systematic journey into research and way forward

    Article • Business Ethics the Environment & Responsibility, July 2024, Wiley

    Dr. Vinod Kumar

  26. Unmasking user vulnerability: investigating the barriers to overcoming dark patterns in e-commerce using TISM and MICMAC analysis

    Article • Journal of Information Communication and Ethics in Society, June 2024, Emerald

    Dr. Vinod Kumar

  27. A study on big data analytics and innovation: From technological and business cycle perspectives

    Article • Technological Forecasting and Social Change, May 2024, Elsevier

    Dr. Vinod Kumar

  28. Tracing the origins of manipulation: modeling the enablers behind dark patterns usage in e-commerce through TISM and MICMAC analysis

    Article • Global Knowledge Memory and Communication, April 2024, Emerald

    Dr. Vinod Kumar

  29. Unveiling Digital Manipulation and Persuasion in e-Commerce: A Systematic Literature Review of Dark Patterns and Digital Nudging

    Article • Journal of Internet Commerce, March 2024, Taylor & Francis

    Dr. Vinod Kumar

  30. Exploring the dynamics of bigdata adoption in the Indian food industry with fuzzy analytical hierarchical process

    Article • British Food Journal, March 2024, Emerald

    Dr. Vinod Kumar

  31. Prioritizing dark patterns in the e-commerce industry – an empirical investigation using analytic hierarchy process

    Article • Measuring Business Excellence, January 2024, Emerald

    Dr. Vinod Kumar

  32. Optimizing the Digital Transformation Capability for Enhancing Economic Sustainability of Entrepreneurial Venture: The Moderating Role of Entrepreneurial Orientation

    Article • IEEE Transactions on Engineering Management, January 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Dr. Vinod Kumar

  33. Artificial Intelligence (AI) Capabilities and the R&D Performance of Organizations: The Moderating Role of Environmental Dynamism

    Article • IEEE Transactions on Engineering Management, January 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Dr. Vinod Kumar

  34. Taking flight with food: investigating the determinants of user acceptance toward drone-based food delivery services in India

    Article • British Food Journal, December 2023, Emerald

    Dr. Vinod Kumar

  35. Mobile advertising research: a comprehensive domain mapping analysis of 22 years (2001 – 2022)

    Article • Global Knowledge Memory and Communication, September 2023, Emerald

    Dr. Vinod Kumar

  36. How Much Noise ChatGPT is Making: A Sentiment Analysis Approach

    Article • July 2023, Institute of Electrical & Electronics Engineers (IEEE)

    Dr. Vinod Kumar

  37. A Scientometric Study of Artificial Intelligence in the Health Care Sector

    Article • July 2023, Institute of Electrical & Electronics Engineers (IEEE)

    Dr. Vinod Kumar

  38. Investigating the impact of usage factors on satisfaction and intention to use e-resources

    Article • Performance Measurement and Metrics, December 2022, Emerald

    Dr. Vinod Kumar, Dr. Vandana Mehta

  39. Prioritizing the Components of Online Environment to Assess Customer Experience

    Article • International Journal of E-Business Research, April 2021, IGI Global

    Dr. Vinod Kumar, Dr. Vandana Mehta

  40. APPLICATION OF MULTICRITERIA DECISION ANALYSIS (MCDA) IN THE AREA OF SUSTAINABILITY: A LITERATURE REVIEW

    Article • International Journal of the Analytic Hierarchy Process, December 2020, Creative Decisions Foundation

    Dr. Vinod Kumar

  41. Enhancing Public Engagement for Green Diwali

    Article • International Journal of Social Ecology and Sustainable Development, October 2020, IGI Global

    Dr. Vinod Kumar, Dr. Vandana Mehta

  42. Patanjali Ayurved Limited’s Skin Ailment Advertisement: What Have We Learnt?

    Article • FIIB Business Review, May 2020, SAGE Publications

    Dr. Vinod Kumar, Dr. Vandana Mehta

  43. Why export competitiveness differs within Indian textile industry? Determinants and empirical evidence

    Article • Review of International Business and Strategy, May 2020, Emerald

    Dr. Vinod Kumar

  44. Modeling and classification of enablers of CSR in Indian firms

    Article • Journal of Modelling in Management, April 2019, Emerald

    Dr. Vinod Kumar, Dr Praveen Goyal

  45. Prioritizing CSR barriers in the Indian Service Industry: A Fuzzy AHP Approach

    Article • Scientific Annals of Economics and Business, January 2019, Editura Universitatii Alexandru Ioan Cuza din Iasi

    Dr. Vinod Kumar

  46. Usage pattern of e-resources among management students in Nagpur, Maharashtra (India)

    Article • The Electronic Library, September 2018, Emerald

    Dr. Vinod Kumar, Dr. Vandana Mehta

  47. Understanding the trends of marketing research and its future directions

    Article • The Bottom Line, June 2018, Emerald

    Dr. Vinod Kumar

  48. Examining consumer-brand relationships on social media platforms

    Article • Marketing Intelligence & Planning, February 2018, Emerald

    Dr. Vinod Kumar, Shampy Kamboj, Dr Zillur Rahman

  49. Mom I want it: impact of anthropomorphism on pester power among children

    Article • International Journal of Business Innovation and Research, January 2018, Inderscience Publishers

    Dr. Vinod Kumar, Dr. Vandana Mehta

  50. Mom I want it: impact of anthropomorphism on pester power among children

    Article • International Journal of Business Innovation and Research, January 2018, Inderscience Publishers

    Dr. Vinod Kumar

  51. Social media usage and firm performance: the mediating role of social capital

    Article • Social Network Analysis and Mining, October 2017, Springer Science + Business Media

    Dr. Vinod Kumar, Dr Zillur Rahman

  52. Aquaguard-on-the-Go: Purified Water Anywhere Anytime

    Article • South Asian Journal of Business and Management Cases, May 2017, SAGE Publications

    Dr. Vinod Kumar, Dr. Vandana Mehta

  53. Factors affecting usage of e-resources: scale development and validation

    Article • Aslib Journal of Information Management, January 2017, Emerald

    Dr. Vinod Kumar, Dr. Vandana Mehta

  54. Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies

    Article • SAGE Open, September 2016, SAGE Publications

    Dr Zillur Rahman, Dr. Vinod Kumar

  55. Future Group’s new move: Big Bazaar Direct

    Article • Emerald Emerging Markets Case Studies, June 2016, Emerald

    Dr. Vinod Kumar, Dr. Vandana Mehta

  56. Stakeholder identification and classification: a sustainability marketing perspective

    Article • Management Research Review, January 2016, Emerald

    Dr Zillur Rahman, Dr. Vinod Kumar

  57. Zero-B: Introducing Green Innovation in Water Purifiers

    Article • South Asian Journal of Business and Management Cases, December 2015, SAGE Publications

    Dr Zillur Rahman, Dr. Vinod Kumar

  58. Cross sector comparison of sustainability reports of Indian companies: A stakeholder perspective

    Article • Sustainable Production and Consumption, October 2015, Elsevier

    Dr. Vinod Kumar

  59. Maruti Suzuki India Limited: the Celerio

    Article • Emerald Emerging Markets Case Studies, March 2015, Emerald

    Dr. Vinod Kumar

  60. Marketing through Spirituality: A Case of Patanjali Yogpeeth

    Article • Procedia - Social and Behavioral Sciences, May 2014, Elsevier

    Dr Zillur Rahman, Dr. Vinod Kumar

  61. Sustainability Marketing Strategy: An Analysis of Recent Literature

    Article • Global Business Review, November 2013, SAGE Publications

    Dr Zillur Rahman, Dr. Vinod Kumar

  62. Evolution of Sustainability as Marketing Strategy: Beginning of New Era

    Article • Procedia - Social and Behavioral Sciences, January 2012, Elsevier

    Dr Zillur Rahman, Dr Praveen Goyal, Dr. Vinod Kumar