All Stories

  1. From Employee Motivation to Customer Well-being: A Dyadic Examination of Value Co-creation in Service Encounters

    Article • Journal of Creating Value, July 2026, SAGE Publications

    Dr Amjad Shamim

  2. Customer experience of co-creation vs co-destruction in retailing: the role of key moments throughout the customer journey

    Article • Marketing Intelligence & Planning, June 2025, Emerald

    Dr Amjad Shamim

  3. The impact of self-service technologies on customer engagement in Nigerian fuel stations: exploring the roles of corruption mitigation and trust

    Article • African Journal of Economic and Management Studies, February 2025, Emerald

    Dr Amjad Shamim

  4. Developing and validating a scale for non-academic staff’s service competencies in higher education

    Article • Cogent Education, January 2025, Taylor & Francis

    Dr Amjad Shamim

  5. Holistic customer experience: interplay between retail experience quality, customer in-shop emotion valence and in-shop involvement valence

    Article • Marketing Intelligence & Planning, January 2025, Emerald

    Dr Amjad Shamim

  6. Assessing the impact of sustainability report disclosures and CEO attributes on the Indonesian energy sector: implications for capital market performance

    Article • Cogent Business & Management, August 2024, Taylor & Francis

    Dr Amjad Shamim

  7. Employee motivations in shaping customer value co-creation attitude and behavior: Job position as a moderator

    Article • Journal of Retailing and Consumer Services, July 2024, Elsevier

    Dr. Imran Khan, Dr Amjad Shamim

  8. S–O–R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing

    Article • Journal of Retailing and Consumer Services, March 2024, Elsevier

    Dr Amjad Shamim

  9. Role-play of employees' protean career and career success in affective organizational commitment

    Article • Asia-Pacific Journal of Business Administration, June 2023, Emerald

    Dr Amjad Shamim

  10. Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?

    Article • Journal of Retailing and Consumer Services, January 2023, Elsevier

    Dr Amjad Shamim

  11. The hope and hype of neuromarketing: a bibliometric analysis

    Article • Journal of Contemporary Marketing Science, December 2022, Emerald

    Dr Amjad Shamim

  12. Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in Riding Services

    Article • Journal of Promotion Management, November 2022, Taylor & Francis

    Dr Amjad Shamim

  13. Customers create customers!–Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM

    Article • Asia-Pacific Journal of Business Administration, October 2022, Emerald

    Dr Amjad Shamim

  14. Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters

    Article • The International Review of Retail Distribution and Consumer Research, August 2022, Taylor & Francis

    Dr. Imran Khan, Dr Amjad Shamim

  15. Value creation or value destruction: Conceptualizing the experiential nature of value‐in‐use

    Article • Journal of Consumer Behaviour, March 2022, Wiley

    Dr. Imran Khan, Dr Amjad Shamim

  16. Co-creative service design for online businesses in post-COVID-19

    Article • Journal of Islamic Marketing, August 2021, Emerald

    Assoc. Prof. Dr Rohail Hassan, Dr Amjad Shamim

  17. Employee Motivation to Co-Create Value (EMCCV): Construction and Validation of Scale

    Article • Journal of Retailing and Consumer Services, January 2021, Elsevier

    Dr. Imran Khan, Dr Amjad Shamim

  18. Impacts of cruise industry corporate social responsibility reputation on customers’ loyalty: Mediating role of trust and identification

    Article • International Journal of Hospitality Management, January 2021, Elsevier

    Dr Amjad Shamim

  19. Playful-consumption experiences and subjective well-being: Children’s smartphone usage

    Article • Entertainment Computing, January 2021, Elsevier

    Dr Amjad Shamim

  20. Cyberbullying Behaviour: A Study of Undergraduate University Students

    Article • IEEE Access, January 2021, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Amjad Shamim

  21. Implementing ‘cleanliness is half of faith’ in re-designing tourists, experiences and salvaging the hotel industry in Malaysia during COVID-19 pandemic

    Article • Journal of Islamic Marketing, October 2020, Emerald

    Dr Amjad Shamim

  22. An optimal systematic sampling scheme

    Article • Journal of Statistical Computation and Simulation, May 2020, Taylor & Francis

    Professor Javid Shabbir, Dr Amjad Shamim

  23. The efficacy of sustainability reporting towards cost of debt and equity reduction

    Article • Environmental Science and Pollution Research, April 2020, Springer Science + Business Media

    Dr Amjad Shamim

  24. Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?

    Article • International Journal of Hospitality Management, November 2019, Elsevier

    Dr Zillur Rahman, Dr. Imran Khan, Dr Amjad Shamim

  25. Investigation of Knowledge Sharing Behavior in Global Software Development Organizations Using Social Cognitive Theory

    Article • IEEE Access, January 2019, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Amjad Shamim

  26. The DART Perspective on Value Co-Creation between Frontline Employees and Internal Service Providers

    Article • SHS Web of Conferences, January 2018, EDP Sciences

    Dr Amjad Shamim

  27. Construction and validation of customer value co-creation attitude scale

    Article • Journal of Consumer Marketing, November 2017, Emerald

    Dr Pia A Albinsson, Dr Amjad Shamim

  28. An integrated model of corporate brand experience and customer value co-creation behaviour

    Article • Retail and Distribution Management, February 2016, Emerald

    Dr Pia A Albinsson, Dr Amjad Shamim

  29. Extrinsic experiential value as an antecedent of customer citizenship behavior

    Article • August 2015, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Amjad Shamim

  30. Impact of customer citizenship behavior on corporate brand experience

    Article • August 2015, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Amjad Shamim

  31. Customer Participation in Value Co-Creation: Can it Develop Corporate Brand Experience?

    Article • Advanced Science Letters, May 2015, American Scientific Publishers

    Dr Amjad Shamim

  32. Studying the influence of entrepreneurial attributes, subjective norms and perceived desirability on entrepreneurial intentions

    Article • Journal of Entrepreneurship in Emerging Economies, March 2015, Emerald

    Dr Amjad Shamim, Mr Usman Yousaf

  33. Managing plant turnaround maintenance in Malaysian process-based industries: a study on centralisation, formalisation and plant technology

    Article • International Journal of Applied Management Science, January 2015, Inderscience Publishers

    Dr Amjad Shamim

  34. A critical model of brand experience consequences

    Article • Asia Pacific International Journal of Marketing, January 2013, Emerald

    Professor muhammad mohsin butt, Dr Amjad Shamim

  35. Creativity: a driving force behind yield management

    Article • International Journal of Economics and Business Research, January 2011, Inderscience Publishers

    Dr Amjad Shamim

  36. E-commerce from an Islamic perspective

    Article • Journal of Islamic Marketing, June 2010, Emerald

    Dr Amjad Shamim