Dr Amjad Shamim
Universiti Teknologi PETRONAS
Lecturer, Business & Management
My co-authors include
Dr Pia A Albinsson
Professor muhammad mohsin butt
Mr Usman Yousaf
The DART Perspective on Value Co-Creation between Frontline Employees and Internal Serv...
SHS Web of Conferences
Construction and validation of customer value co-creation attitude scale
Journal of Consumer Marketing
An integrated model of corporate brand experience and customer value co-creation behaviour
International Journal of Retail & Distribution Management
Extrinsic experiential value as an antecedent of customer citizenship behavior
Impact of customer citizenship behavior on corporate brand experience
Customer Participation in Value Co-Creation: Can it Develop Corporate Brand Experience?
Advanced Science Letters
Studying the influence of entrepreneurial attributes, subjective norms and perceived de...
Journal of Entrepreneurship in Emerging Economies
Managing plant turnaround maintenance in Malaysian process-based industries: a study on...
International Journal of Applied Management Science
A critical model of brand experience consequences
Asia Pacific Journal of Marketing and Logistics
Creativity: a driving force behind yield management
International Journal of Economics and Business Research
E-commerce from an Islamic perspective
Journal of Islamic Marketing