All Stories

  1. Customer-dominant logic: foundations and implications

    Article • Journal of Services Marketing, September 2015, Emerald

    Tore Strandvik

  2. The mental footprint of marketing in the boardroom

    Article • Journal of Service Management, April 2014, Emerald

    Professor and Dean of programmes and quality assurance Maria Holmlund, Tore Strandvik

  3. Ethical consumers' brand avoidance

    Article • Journal of Product & Brand Management, April 2014, Emerald

    Tore Strandvik

  4. Negative critical waves in business relationships: an extension of the critical incident perspective

    Article • Journal of Business and Industrial Marketing, April 2014, Emerald

    Christian Kowalkowski, Tore Strandvik

  5. Discovering the unfolding of service innovations

    Article • Journal of Business and Industrial Marketing, January 2014, Emerald

    Tore Strandvik

  6. Ethical consumers' brand avoidance

    Article • Journal of Product & Brand Management, November 2013, Emerald

    Tore Strandvik

  7. Diagnosing service brand strength: customer-dominant brand relationship mapping

    Article • Journal of Service Management, October 2013, Emerald

    Tore Strandvik

  8. Stimulating innovative service research

    Article • Journal of Service Management, October 2013, Emerald

    Tore Strandvik, Professor and Dean of programmes and quality assurance Maria Holmlund

  9. Customer dominant value formation in service

    Article • European Business Review, March 2013, Emerald

    Tore Strandvik

  10. Invisible communication: a challenge to established marketing communication

    Article • European Business Review, March 2012, Emerald

    Tore Strandvik

  11. Customer needing: a challenge for the seller offering

    Article • Journal of Business and Industrial Marketing, January 2012, Emerald

    Professor and Dean of programmes and quality assurance Maria Holmlund, Tore Strandvik

  12. Mapping the “roots” of the consumer's image‐in‐use of companies

    Article • Journal of Product & Brand Management, September 2010, Emerald

    Tore Strandvik

  13. To understand what service does, we need to assume the customer's perspective

    Article • Journal of Service Management, August 2010, Emerald

    Tore Strandvik, Dr. Jacob Mickelsson

  14. Corporate brand evolution: corporate brand images evolving in consumers' everyday life

    Article • European Business Review, May 2010, Emerald

    Tore Strandvik

  15. Critical times in business relationships

    Article • European Business Review, June 2009, Emerald

    Tore Strandvik

  16. Monitoring value‐in‐use of e‐service

    Article • Journal of Service Management, March 2009, Emerald

    Tore Strandvik

  17. Initiation of business relationships in service-dominant settings

    Article • Industrial Marketing Management, May 2008, Elsevier

    Professor and Dean of programmes and quality assurance Maria Holmlund, Tore Strandvik

  18. How to diagnose business-to-business relationships by mapping negative incidents

    Article • Journal of Marketing Management, April 2008, Taylor & Francis

    Professor and Dean of programmes and quality assurance Maria Holmlund, Tore Strandvik

  19. Consumer responsiveness to mobile marketing

    Article • International Journal of Mobile Communications, January 2007, Inderscience Publishers

    Tore Strandvik

  20. Exploring and Managing Negative Incidents in Business Relationships

    Article • Journal of Customer Behaviour, July 2005, Westburn Publishers

    Professor and Dean of programmes and quality assurance Maria Holmlund, Tore Strandvik

  21. From prescription to description: a critique and reorientation of service culture

    Article • Managing Service Quality, June 2005, Emerald

    Tore Strandvik

  22. Communication as an element of service value

    Article • International Journal of Service Industry Management, April 2005, Emerald

    Tore Strandvik

  23. Stress in business relationships

    Article • Journal of Business and Industrial Marketing, January 2005, Emerald

    Professor and Dean of programmes and quality assurance Maria Holmlund, Tore Strandvik

  24. The effects of satisfaction and loyalty on profits and growth: Products versus services

    Article • Total Quality Management, September 2000, Taylor & Francis

    Tore Strandvik, Professor Anders Gustafsson

  25. Is a critical incident critical for a customer relationship?

    Article • Managing Service Quality, April 2000, Emerald

    Tore Strandvik

  26. Perception configurations in business relationships

    Article • Management Decision, November 1999, Emerald

    Professor and Dean of programmes and quality assurance Maria Holmlund, Tore Strandvik

  27. Criticality of Critical Incidents in Customer Relationships

    Article • January 1999, Springer Science + Business Media

    Tore Strandvik

  28. Editorial

    Article • Journal of Marketing Management, July 1997, Taylor & Francis

    Tore Strandvik

  29. Emotions in service satisfaction

    Article • International Journal of Service Industry Management, May 1997, Emerald

    Tore Strandvik

  30. A Comparison of Episode Performance and Relationship Performance for a Discrete Service

    Article • January 1995, Springer Science + Business Media

    Tore Strandvik

  31. The nature of customer relationships in services

    Article • January 1995, Elsevier

    Tore Strandvik

  32. The nature of customer relationships in services

    Article • January 1995, Elsevier

    Tore Strandvik

  33. Managing Customer Relationships for Profit: The Dynamics of Relationship Quality

    Article • International Journal of Service Industry Management, December 1994, Emerald

    Tore Strandvik

  34. Estimating Zones of Tolerance in Perceived Service Quality and Perceived Service Value

    Article • International Journal of Service Industry Management, June 1993, Emerald

    Tore Strandvik