All Stories

  1. How managerial reflection initiates demand-side business model innovation

    Article • Journal of Business Models, June 2026, Emerald

    Professor and Head of Department Maria Holmlund

  2. Viewpoint: service design’s promise in times of crisis

    Article • Journal of Services Marketing, August 2025, Emerald

    Professor and Head of Department Maria Holmlund

  3. Towards more resilient food production systems: Implanting sustainability-oriented innovation

    Article • Journal of Cleaner Production, December 2022, Elsevier

    Professor and Head of Department Maria Holmlund

  4. Programmatic advertising in online retailing: consumer perceptions and future avenues

    Article • Journal of Service Management, June 2022, Emerald

    Professor and Head of Department Maria Holmlund

  5. Service Strategizing—Shaping Service in Dynamic Contexts

    Article • January 2022, Springer Science + Business Media

    Professor and Head of Department Maria Holmlund

  6. Engaging users in the sharing economy: individual and collective psychological ownership as antecedents to actor engagement

    Article • Journal of Service Management, May 2021, Emerald

    Professor and Head of Department Maria Holmlund

  7. Blurring boundaries between B2B actors and consumers in supply networks of contemporary business models

    Article • Industrial Marketing Management, January 2021, Elsevier

    Professor and Head of Department Maria Holmlund, Professor David B Grant

  8. Crafting customer insight: What we can learn from the revival of the vinyl record

    Article • Business Horizons, December 2020, Elsevier

    Professor and Head of Department Maria Holmlund

  9. Consumer involvement in supply networks: A cubic typology of C2B2C and C2B2B business models

    Article • Industrial Marketing Management, November 2020, Elsevier

    Professor and Head of Department Maria Holmlund, Professor David B Grant

  10. Editorial: a new dawn for qualitative service research

    Article • Journal of Services Marketing, February 2020, Emerald

    Professor and Head of Department Maria Holmlund, Lars Witell, Professor Anders Gustafsson

  11. Viewpoint: getting your qualitative service research published

    Article • Journal of Services Marketing, February 2020, Emerald

    Professor and Head of Department Maria Holmlund, Lars Witell, Professor Anders Gustafsson

  12. Customer experience management in the age of big data analytics: A strategic framework

    Article • Journal of Business Research, February 2020, Elsevier

    Professor and Head of Department Maria Holmlund

  13. What Do Business Customers Value? An Empirical Study of Value Propositions in a Servitization Context

    Article • Technology Innovation Management Review, May 2018, Carleton University, MacOdrum Library

    Professor and Head of Department Maria Holmlund

  14. “One of these days, things are going to change!” How do you make sense of market disruption?

    Article • Business Horizons, May 2018, Elsevier

    Professor and Head of Department Maria Holmlund

  15. Signing up for voluntary simplicity – consumer motives and effects

    Article • Society and Business Review, February 2018, Emerald

    Professor and Head of Department Maria Holmlund

  16. Financial well-being: A conceptualization and research agenda

    Article • Journal of Business Research, October 2017, Elsevier

    Professor and Head of Department Maria Holmlund

  17. Actionable marketing knowledge: A close reading of representation, knowledge and action in market research

    Article • Industrial Marketing Management, October 2017, Elsevier

    Professor and Head of Department Maria Holmlund

  18. Digitalization challenging institutional logics

    Article • Journal of Service Theory and Practice, January 2017, Emerald

    Professor and Head of Department Maria Holmlund

  19. Organizational behavior in innovation, marketing, and purchasing in business service contexts—An agenda for academic inquiry

    Article • Journal of Business Research, July 2016, Elsevier

    Professor and Head of Department Maria Holmlund, Christian Kowalkowski

  20. The NoRD as a community of practice in research

    Article • Marketing Theory, May 2016, SAGE Publications

    Professor and Head of Department Maria Holmlund, Professor Jaana M. Tähtinen

  21. In more ways than one

    Article • Marketing Theory, May 2016, SAGE Publications

    Professor and Head of Department Maria Holmlund, Professor Jaana M. Tähtinen

  22. How to develop theory and keep our jobs? The role of academic 'gatherings'

    Article • Marketing Theory, November 2015, SAGE Publications

    Professor Jaana M. Tähtinen, Professor and Head of Department Maria Holmlund

  23. Impression management tactics in sustainability reporting

    Article • Social Responsibility Journal, October 2015, Emerald

    Professor and Head of Department Maria Holmlund

  24. Self-marketing brand skills for business students

    Article • Marketing Intelligence & Planning, August 2015, Emerald

    Professor and Head of Department Maria Holmlund

  25. The mental footprint of marketing in the boardroom

    Article • Journal of Service Management, April 2014, Emerald

    Professor and Head of Department Maria Holmlund, Tore Strandvik

  26. Ethics and responsibility in relationship marketing

    Article • Marketing Intelligence & Planning, October 2013, Emerald

    Professor and Head of Department Maria Holmlund

  27. Stimulating innovative service research

    Article • Journal of Service Management, October 2013, Emerald

    Tore Strandvik, Professor and Head of Department Maria Holmlund

  28. Disintermediation in Business-to-Business Service Channels: Mechanisms and Challenges

    Article • Journal of Business-to-Business Marketing, October 2013, Taylor & Francis

    Professor and Head of Department Maria Holmlund, Professor Fredrik Nordin

  29. SERVSIG 2012: innovative service perspectives

    Article • Managing Service Quality, July 2013, Emerald

    Professor and Head of Department Maria Holmlund

  30. Interactive resource development in new business relationships: A commentary essay

    Article • Journal of Business Research, February 2012, Elsevier

    Professor and Head of Department Maria Holmlund

  31. Customer needing: a challenge for the seller offering

    Article • Journal of Business and Industrial Marketing, January 2012, Emerald

    Professor and Head of Department Maria Holmlund, Tore Strandvik

  32. An exploration of how mature women buy clothing: empirical insights and a model

    Article • Journal of Fashion Marketing and Management An International Journal, March 2011, Emerald

    Professor and Head of Department Maria Holmlund

  33. Cooperation With Competitors and Internationalization: Evidence From the West Coast of Finland

    Article • Journal of Euromarketing, June 2009, IMDA Press

    Professor and Head of Department Maria Holmlund

  34. Seller‐initiated relationship ending

    Article • Managing Service Quality, May 2009, Emerald

    Professor and Head of Department Maria Holmlund

  35. Consumer knowledge of functional foods

    Article • The International Review of Retail Distribution and Consumer Research, May 2009, Taylor & Francis

    Professor and Head of Department Maria Holmlund, Maria Sääksjärvi

  36. Cooperation With Competitors and Internationalization: Evidence From the West

    Article • Journal of Euromarketing, January 2009, IMDA Press

    Professor and Head of Department Maria Holmlund

  37. Initiation of business relationships in service-dominant settings

    Article • Industrial Marketing Management, May 2008, Elsevier

    Professor and Head of Department Maria Holmlund, Tore Strandvik

  38. How to diagnose business-to-business relationships by mapping negative incidents

    Article • Journal of Marketing Management, April 2008, Taylor & Francis

    Professor and Head of Department Maria Holmlund, Tore Strandvik

  39. A definition, model, and empirical analysis of business‐to‐business relationship quality

    Article • International Journal of Service Industry Management, March 2008, Emerald

    Professor and Head of Department Maria Holmlund

  40. Suggesting and Comparing Different Scopes on Quality Management: Production, Service, Relationship, and Network

    Article • Total Quality Management & Business Excellence, October 2007, Taylor & Francis

    Professor and Head of Department Maria Holmlund

  41. Store brands vs. manufacturer brands: Consumer perceptions and buying of chocolate bars in Finland

    Article • The International Review of Retail Distribution and Consumer Research, September 2006, Taylor & Francis

    Professor and Head of Department Maria Holmlund, Maria Sääksjärvi

  42. Exploring and Managing Negative Incidents in Business Relationships

    Article • Journal of Customer Behaviour, July 2005, Westburn Publishers

    Professor and Head of Department Maria Holmlund, Tore Strandvik

  43. Stress in business relationships

    Article • Journal of Business and Industrial Marketing, January 2005, Emerald

    Professor and Head of Department Maria Holmlund, Tore Strandvik

  44. 55+ people as internet users

    Article • Marketing Intelligence & Planning, January 2005, Emerald

    Professor and Head of Department Maria Holmlund

  45. Analyzing business relationships and distinguishing different interaction levels

    Article • Industrial Marketing Management, May 2004, Elsevier

    Professor and Head of Department Maria Holmlund

  46. Teenagers on the Net

    Article • Journal of Internet Commerce, January 2003, Taylor & Francis

    Professor and Head of Department Maria Holmlund

  47. Perception configurations in business relationships

    Article • Management Decision, November 1999, Emerald

    Professor and Head of Department Maria Holmlund, Tore Strandvik

  48. Relationships and the Internationalisation of Finnish Small and Medium-Sized Companies

    Article • International Small Business Journal Researching Entrepreneurship, July 1998, SAGE Publications

    Professor and Head of Department Maria Holmlund

  49. What are relationships in business networks?

    Article • Management Decision, May 1997, Emerald

    Professor and Head of Department Maria Holmlund

  50. Relationship Marketing: the Importance of Customer-Perceived Service Quality in Retail Banking

    Article • Service Industries Journal, July 1996, Taylor & Francis

    Professor and Head of Department Maria Holmlund

  51. Buyer perceived service quality in industrial networks

    Article • Industrial Marketing Management, March 1995, Elsevier

    Professor and Head of Department Maria Holmlund