Ethical consumers' brand avoidance

Anne Rindell, Tore Strandvik, Kristoffer Wilén
  • Journal of Product & Brand Management, April 2014, Emerald
  • DOI: 10.1108/jpbm-09-2013-0391

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/jpbm-09-2013-0391

The following have contributed to this page: Tore Strandvik

In partnership with: