Customer needing: a challenge for the seller offering

Tore Strandvik, Maria Holmlund, Bo Edvardsson
  • Journal of Business and Industrial Marketing, January 2012, Emerald
  • DOI: 10.1108/08858621211196994

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http://dx.doi.org/10.1108/08858621211196994

The following have contributed to this page: Professor Maria Holmlund and Tore Strandvik