The mental footprint of marketing in the boardroom

Tore Strandvik, Maria Holmlund, Christian Grönroos
  • Journal of Service Management, April 2014, Emerald
  • DOI: 10.1108/josm-01-2014-0033

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http://dx.doi.org/10.1108/josm-01-2014-0033

The following have contributed to this page: Professor Maria Holmlund and Tore Strandvik