All Stories

  1. Conducting Luxury Research: Methodological Foundations and Standards

    Article • Psychology and Marketing, August 2026, Wiley

    Professor Anders Gustafsson, Christian Kowalkowski

  2. When access leads to ownership: Explaining ownership rebound in access-based services

    Article • Journal of Service Theory and Practice, July 2026, Emerald

    Christian Kowalkowski

  3. Digital service orientation: unlocking servitization in service operations and service sales

    Article • International Journal of Operations & Production Management, June 2025, Emerald

    Christian Kowalkowski

  4. Selling and sales management for successful servitization: a systematic review and research agenda

    Article • Journal of Personal Selling and Sales Management, May 2025, Taylor & Francis

    Christian Kowalkowski

  5. The new industry playbook: digital service innovation in multi-platform ecosystems

    Article • Journal of Enterprise Information Management, May 2025, Emerald

    Christian Kowalkowski

  6. Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies

    Article • Journal of Business Research, February 2025, Elsevier

    Christian Kowalkowski

  7. The co-evolution of actor engagement and value co-creation on digital platforms

    Article • International Journal of Production Economics, January 2025, Elsevier

    Christian Kowalkowski

  8. Digital servitization strategies and business model innovation: The role of knowledge-intensive business services

    Article • Journal of Engineering and Technology Management, October 2024, Elsevier

    Christian Kowalkowski

  9. Moving to subscriptions: service growth through business model innovation in consumer and business markets

    Article • Journal of Service Management, June 2024, Emerald

    Brenda Nansubuga, Christian Kowalkowski

  10. Subscription offers in business-to-business markets: Conceptualization, taxonomy, and framework for growth

    Article • Industrial Marketing Management, February 2024, Elsevier

    Christian Kowalkowski

  11. Digital service innovation in B2B markets

    Article • Journal of Service Management, December 2023, Emerald

    Christian Kowalkowski

  12. Traceability in luxury: Harnessing B2B relationships to enhance ethical practices in the luxury industry

    Article • Industrial Marketing Management, May 2023, Elsevier

    Christian Kowalkowski

  13. Family business, servitization, and performance: Evidence from Portugal

    Article • Technological Forecasting and Social Change, December 2022, Elsevier

    Christian Kowalkowski

  14. Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B

    Article • Journal of Business and Industrial Marketing, July 2022, Emerald

    Christian Kowalkowski

  15. Tensions in digital servitization through a paradox lens

    Article • Industrial Marketing Management, April 2022, Elsevier

    Christian Kowalkowski

  16. Guest editorial: the future of servitization in a digital era

    Article • Journal of Service Management, January 2022, Emerald

    Christian Kowalkowski

  17. Digital servitization: How data-driven services drive transformation

    Article • January 2022, HICSS Conference Office

    Christian Kowalkowski

  18. Business actor engagement: Exploring its antecedents and types

    Article • Industrial Marketing Management, October 2021, Elsevier

    Christian Kowalkowski

  19. Guest editorial

    Article • International Journal of Operations & Production Management, August 2021, Emerald

    Christian Kowalkowski

  20. Purchasing professionals and the flat-rate bias: Effects of price premiums, past usage, and relational ties on price plan choice

    Article • Journal of Business Research, August 2021, Elsevier

    Christian Kowalkowski

  21. Carsharing: a systematic literature review and research agenda

    Article • Journal of Service Management, July 2021, Emerald

    Christian Kowalkowski

  22. Emergent market innovation: A longitudinal study of technology-driven capability development and institutional work

    Article • Journal of Business Research, January 2021, Elsevier

    Christian Kowalkowski

  23. Transformational shifts through digital servitization

    Article • Industrial Marketing Management, August 2020, Elsevier

    Christian Kowalkowski

  24. Intuitive pricing by independent store managers: Challenging beliefs and practices

    Article • Journal of Business Research, July 2020, Elsevier

    Christian Kowalkowski

  25. Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms

    Article • Industrial Marketing Management, July 2020, Elsevier

    Christian Kowalkowski

  26. Learning to discover value: Value-based pricing and selling capabilities for services and solutions

    Article • Journal of Business Research, June 2020, Elsevier

    Christian Kowalkowski

  27. Adjusting customer journey mapping for application in industrial product-service systems

    Article • International Journal of Business Environment, January 2020, Inderscience Publishers

    Christian Kowalkowski

  28. Characterizing customer experience management in business markets

    Article • Journal of Business Research, December 2019, Elsevier

    Christian Kowalkowski, Lars Witell

  29. Servitization: A contemporary thematic review of four major research streams

    Article • Industrial Marketing Management, November 2019, Elsevier

    Christian Kowalkowski

  30. Resource integration through digitalisation: a service ecosystem perspective

    Article • Journal of Marketing Management, April 2019, Taylor & Francis

    Christian Kowalkowski

  31. Organizing for digital servitization: A service ecosystem perspective

    Article • Journal of Business Research, February 2019, Elsevier

    Christian Kowalkowski

  32. Foundations of Service Research and Service-Dominant Logic

    Article • January 2019, Springer Science + Business Media

    Christian Kowalkowski

  33. Operating without operations: how is technology changing the role of the firm?

    Article • Journal of Service Management, October 2018, Emerald

    Christian Kowalkowski

  34. Archetypes of Service Innovation

    Article • Journal of Service Research, January 2018, SAGE Publications

    Christian Kowalkowski, Anu Helkkula

  35. Bridging the gap between engineering design and marketing: insights for research and practice in product/service system design

    Article • Design Science, January 2018, Cambridge University Press

    Christian Kowalkowski

  36. Servitization Practices: A Co-Creation Taxonomy

    Article • January 2018, Springer Science + Business Media

    Christian Kowalkowski

  37. Network orchestration for value platform development

    Article • Industrial Marketing Management, November 2017, Elsevier

    Lars Witell, Christian Kowalkowski, Professor Anders Gustafsson

  38. Pricing strategy: A review of 22 years of marketing research

    Article • Journal of Business Research, September 2017, Elsevier

    Christian Kowalkowski

  39. PSS business model conceptualization and application

    Article • Production Planning & Control, August 2017, Taylor & Francis

    Christian Kowalkowski

  40. Guest editorial: relationship marketing – past, present and future

    Article • Journal of Services Marketing, February 2017, Emerald

    Christian Kowalkowski

  41. Service growth in product firms: Past, present, and future

    Article • Industrial Marketing Management, January 2017, Elsevier

    Rogelio Oliva, Christian Kowalkowski

  42. Servitization and deservitization: Overview, concepts, and definitions

    Article • Industrial Marketing Management, January 2017, Elsevier

    Christian Kowalkowski, Glenn Parry

  43. Triadic Value Propositions: When It Takes More Than Two to Tango

    Article • Service Science, September 2016, INFORMS

    Christian Kowalkowski

  44. Organizational behavior in innovation, marketing, and purchasing in business service contexts—An agenda for academic inquiry

    Article • Journal of Business Research, July 2016, Elsevier

    Professor and Head of Department Maria Holmlund, Christian Kowalkowski

  45. Service Innovation in Industrial Contexts

    Article • January 2016, Springer Science + Business Media

    Christian Kowalkowski

  46. A Framework for PSS Business Models: Formalization and Application

    Article • Procedia CIRP, January 2016, Elsevier

    Christian Kowalkowski

  47. Service Innovation

    Article • January 2016, Springer Science + Business Media

    Christian Kowalkowski

  48. Outsourcing maintenance in complex process industries

    Article • Asia Pacific International Journal of Marketing, November 2015, Emerald

    Christian Kowalkowski, Jane Maley

  49. Adding services to product-based portfolios

    Article • Journal of Service Management, June 2015, Emerald

    Christian Kowalkowski

  50. Service-driven Business Model Innovation

    Article • February 2015, Oxford University Press (OUP)

    Christian Kowalkowski

  51. What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies

    Article • Industrial Marketing Management, February 2015, Elsevier

    Christian Kowalkowski

  52. Pricing Strategy

    Article • January 2015, Wiley

    Christian Kowalkowski

  53. Market representations in industrial marketing: Could representations influence strategy?

    Article • Industrial Marketing Management, September 2014, Elsevier

    Christian Kowalkowski

  54. Am I worth it? Gifting myself with luxury

    Article • Journal of Fashion Marketing and Management An International Journal, May 2014, Emerald

    Christian Kowalkowski

  55. Negative critical waves in business relationships: an extension of the critical incident perspective

    Article • Journal of Business and Industrial Marketing, April 2014, Emerald

    Christian Kowalkowski, Tore Strandvik

  56. Service innovation in product-centric firms: a multidimensional business model perspective

    Article • Journal of Business and Industrial Marketing, January 2014, Emerald

    Christian Kowalkowski

  57. 2013 Awards for Excellence

    Article • Journal of Business and Industrial Marketing, January 2014, Emerald

    Christian Kowalkowski

  58. A Reconceptualization of Manufacturers' Service Strategies

    Article • Journal of Business-to-Business Marketing, January 2014, Taylor & Francis

    Christian Kowalkowski, Chris Raddats

  59. Development and implementation of customer solutions: A study of process dynamics and market shaping

    Article • Industrial Marketing Management, October 2013, Elsevier

    Christian Kowalkowski, Dr Sergio Biggemann, Jane Maley

  60. Enabling service innovation: A dynamic capabilities approach

    Article • Journal of Business Research, August 2013, Elsevier

    Christian Kowalkowski

  61. ICT as a catalyst for service business orientation

    Article • Journal of Business and Industrial Marketing, July 2013, Emerald

    Christian Kowalkowski

  62. Sales coordination and structural complexity: a national‐international comparison

    Article • Journal of Business and Industrial Marketing, July 2013, Emerald

    Christian Kowalkowski

  63. A lean approach for service productivity improvements: synergy or oxymoron?

    Article • Managing Service Quality, July 2013, Emerald

    Christian Kowalkowski

  64. The evolution of service innovation research: a critical review and synthesis

    Article • Service Industries Journal, March 2013, Taylor & Francis

    Christian Kowalkowski

  65. Any way goes: Identifying value constellations for service infusion in SMEs

    Article • Industrial Marketing Management, January 2013, Elsevier

    Christian Kowalkowski, Lars Witell, Professor Anders Gustafsson

  66. The co-creative practice of forming a value proposition

    Article • Journal of Marketing Management, December 2012, Taylor & Francis

    Christian Kowalkowski

  67. Customer‐focused and service‐focused orientation in organizational structures

    Article • Journal of Business and Industrial Marketing, August 2012, Emerald

    Christian Kowalkowski

  68. Visualizing the value of service‐based offerings: empirical findings from the manufacturing industry

    Article • Journal of Business and Industrial Marketing, August 2012, Emerald

    Christian Kowalkowski, Professor Fredrik Nordin

  69. Service infusion as agile incrementalism in action

    Article • Journal of Business Research, June 2012, Elsevier

    Christian Kowalkowski, Dr Sergio Biggemann

  70. The service function as a holistic management concept

    Article • Journal of Business and Industrial Marketing, August 2011, Emerald

    Christian Kowalkowski

  71. Internalisation or externalisation?

    Article • Managing Service Quality, July 2011, Emerald

    Christian Kowalkowski, Lars Witell

  72. The risks of providing services

    Article • Journal of Service Management, June 2011, Emerald

    Christian Kowalkowski, Professor Fredrik Nordin

  73. Managing industrial service offerings in global business markets

    Article • Journal of Business and Industrial Marketing, February 2011, Emerald

    Christian Kowalkowski

  74. Dynamics of value propositions: insights from service‐dominant logic

    Article • European Journal of Marketing, February 2011, Emerald

    Christian Kowalkowski

  75. Information search in complex industrial buying: Empirical evidence from Brazil

    Article • Industrial Marketing Management, January 2011, Elsevier

    Christian Kowalkowski

  76. Research on Services in the Manufacturing Industry based on a Holistic Viewpoint and Interdisciplinary Approach

    Article • January 2011, Springer Science + Business Media

    Lars Witell, Christian Kowalkowski, Professor Jan Erik Olhager

  77. Functional Thinking for Value Creation

    Article • January 2011, Springer Science + Business Media

    Christian Kowalkowski

  78. Solutions offerings: a critical review and reconceptualisation

    Article • Journal of Service Management, August 2010, Emerald

    Christian Kowalkowski, Professor Fredrik Nordin

  79. What does a service-dominant logic really mean for manufacturing firms?

    Article • CIRP Journal of Manufacturing Science and Technology, January 2010, Elsevier

    Christian Kowalkowski

  80. Development of industrial service offerings: a process framework

    Article • Journal of Service Management, April 2009, Emerald

    Christian Kowalkowski

  81. Managing industrial service offerings: requirements on content and processes

    Article • International Journal of Services Technology and Management, January 2009, Inderscience Publishers

    Christian Kowalkowski

  82. Value Visualization Strategies for PSS Development

    Article • January 2009, Springer Science + Business Media

    Christian Kowalkowski

  83. Technology as a driver for changing customer‐provider interfaces

    Article • Management Research News, August 2008, Emerald

    Christian Kowalkowski

  84. Service productivity gains through information and communication technology applications: a service marketing approach

    Article • International Journal of Knowledge Management Studies, January 2008, Inderscience Publishers

    Christian Kowalkowski