All Stories

  1. Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B
  2. Carsharing: a systematic literature review and research agenda
  3. Characterizing customer experience management in business markets
  4. Servitization: A contemporary thematic review of four major research streams
  5. Resource integration through digitalisation: a service ecosystem perspective
  6. Organizing for digital servitization: A service ecosystem perspective
  7. Operating without operations: how is technology changing the role of the firm?
  8. Archetypes of Service Innovation
  9. Bridging the gap between engineering design and marketing: insights for research and practice in product/service system design
  10. Servitization Practices: A Co-Creation Taxonomy
  11. Network orchestration for value platform development
  12. Pricing strategy: A review of 22 years of marketing research
  13. PSS business model conceptualization and application
  14. Guest editorial: relationship marketing – past, present and future
  15. Service growth in product firms: Past, present, and future
  16. Servitization and deservitization: Overview, concepts, and definitions
  17. Triadic Value Propositions: When It Takes More Than Two to Tango
  18. Organizational behavior in innovation, marketing, and purchasing in business service contexts—An agenda for academic inquiry
  19. A Framework for PSS Business Models: Formalization and Application
  20. Service Innovation
  21. Outsourcing maintenance in complex process industries
  22. Adding services to product-based portfolios
  23. Service-driven Business Model Innovation
  24. What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies
  25. Market representations in industrial marketing: Could representations influence strategy?
  26. Am I worth it? Gifting myself with luxury
  27. Negative critical waves in business relationships: an extension of the critical incident perspective
  28. Service innovation in product-centric firms: a multidimensional business model perspective
  29. A Reconceptualization of Manufacturers' Service Strategies
  30. Development and implementation of customer solutions: A study of process dynamics and market shaping
  31. Enabling service innovation: A dynamic capabilities approach
  32. ICT as a catalyst for service business orientation
  33. Sales coordination and structural complexity: a national‐international comparison
  34. A lean approach for service productivity improvements: synergy or oxymoron?
  35. The evolution of service innovation research: a critical review and synthesis
  36. Any way goes: Identifying value constellations for service infusion in SMEs
  37. The co-creative practice of forming a value proposition
  38. Customer‐focused and service‐focused orientation in organizational structures
  39. Visualizing the value of service‐based offerings: empirical findings from the manufacturing industry
  40. Service infusion as agile incrementalism in action
  41. The service function as a holistic management concept
  42. Internalisation or externalisation?
  43. The risks of providing services
  44. Managing industrial service offerings in global business markets
  45. Dynamics of value propositions: insights from service‐dominant logic
  46. Information search in complex industrial buying: Empirical evidence from Brazil
  47. Research on Services in the Manufacturing Industry based on a Holistic Viewpoint and Interdisciplinary Approach
  48. Solutions offerings: a critical review and reconceptualisation
  49. What does a service-dominant logic really mean for manufacturing firms?
  50. Development of industrial service offerings: a process framework
  51. Managing industrial service offerings: requirements on content and processes
  52. Value Visualization Strategies for PSS Development
  53. Technology as a driver for changing customer‐provider interfaces
  54. Service productivity gains through information and communication technology applications: a service marketing approach