Mapping the “roots” of the consumer's image‐in‐use of companies

Anne Rindell, Bo Edvardsson, Tore Strandvik
  • Journal of Product & Brand Management, September 2010, Emerald
  • DOI: 10.1108/10610421011085730

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http://dx.doi.org/10.1108/10610421011085730

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