Initiation of business relationships in service-dominant settings

Bo Edvardsson, Maria Holmlund, Tore Strandvik
  • Industrial Marketing Management, May 2008, Elsevier
  • DOI: 10.1016/j.indmarman.2007.07.009

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http://dx.doi.org/10.1016/j.indmarman.2007.07.009

The following have contributed to this page: Professor Maria Holmlund and Tore Strandvik