All Stories

  1. On the duality of business-to-business relationships' sudden endings

    Article • November 2025, Taylor & Francis

    Professor Jaana M. Tähtinen

  2. Feeling good - bodies in destination brand love

    Article • Annals of Tourism Research, September 2025, Elsevier

    Professor Jaana M. Tähtinen

  3. Enacting ‘true business sustainability’ − Market shaping for environmental impact

    Article • Journal of Business Research, January 2025, Elsevier

    Professor Jaana M. Tähtinen

  4. Microentrepreneurs as Socially Responsible Leaders

    Article • South Asian Journal of Business and Management Cases, April 2023, SAGE Publications

    Professor Jaana M. Tähtinen

  5. Dimensions of e-return service quality: conceptual refinement and directions for measurement

    Article • Journal of Service Theory and Practice, August 2022, Emerald

    Professor Jaana M. Tähtinen

  6. Can we mend fences? A model of recovery processes of SME business-to-business relationships

    Article • Journal of Business and Industrial Marketing, September 2021, Emerald

    Professor Jaana M. Tähtinen

  7. Conceptually confused, but on a field level? A method for conceptual analysis and its application

    Article • Marketing Theory, September 2018, SAGE Publications

    Professor Jaana M. Tähtinen

  8. Ironic festival brand co-creation

    Article • Journal of Business Research, September 2018, Elsevier

    Professor Jaana M. Tähtinen

  9. The NoRD as a community of practice in research

    Article • Marketing Theory, May 2016, SAGE Publications

    Professor and Head of Department Maria Holmlund, Professor Jaana M. Tähtinen

  10. In more ways than one

    Article • Marketing Theory, May 2016, SAGE Publications

    Professor and Head of Department Maria Holmlund, Professor Jaana M. Tähtinen

  11. How to develop theory and keep our jobs? The role of academic 'gatherings'

    Article • Marketing Theory, November 2015, SAGE Publications

    Professor Jaana M. Tähtinen, Professor and Head of Department Maria Holmlund

  12. Purchasing as market-shaping: The case of component-based software engineering

    Article • Industrial Marketing Management, January 2015, Elsevier

    Professor Jaana M. Tähtinen

  13. Sustainable SMEs Network Utilization

    Article • January 2015, Springer Science + Business Media

    Professor Jaana M. Tähtinen

  14. Emotions in Troubled Business-to-Business Relationships – A Finnish Perspective

    Article • January 2015, Springer Science + Business Media

    Professor Jaana M. Tähtinen

  15. Modeling detoxification treatment relationships: a longitudinal case study from Finland

    Article • Drugs and Alcohol Today, May 2014, Emerald

    Professor Jaana M. Tähtinen

  16. Advertising agencies - do the they promote or hinder advertisers' use of new media?

    Article • Journal of Marketing Communications, October 2013, Taylor & Francis

    Tuija Mainela, Professor Jaana M. Tähtinen

  17. Networked business model development for emerging technology-based services

    Article • Industrial Marketing Management, July 2013, Elsevier

    Professor Jaana M. Tähtinen

  18. Branding activities of a micro industrial services company

    Article • Journal of Services Marketing, May 2013, Emerald

    Professor Jaana M. Tähtinen

  19. New Service Development: The Supplier Capability Approach

    Article • Journal of Management and Strategy, May 2013, Sciedu Press

    Professor Jaana M. Tähtinen

  20. Relationship ending from the perspective of the non-initiator

    Article • Journal of Customer Behaviour, September 2012, Westburn Publishers

    Professor Jaana M. Tähtinen

  21. Putting critical realism to work in the study of business relationship processes

    Article • Industrial Marketing Management, February 2012, Elsevier

    Tuija Mainela, Professor Jaana M. Tähtinen

  22. Network actors' participation in B2B SME branding

    Article • Industrial Marketing Management, October 2011, Elsevier

    Professor Jaana M. Tähtinen

  23. Intradepartmental Faculty Mentoring in Teaching Marketing

    Article • Journal of Marketing Education, September 2011, SAGE Publications

    Tuija Mainela, Professor Jaana M. Tähtinen

  24. The involvement and influence of emotions in problematic business relationships

    Article • Industrial Marketing Management, August 2011, Elsevier

    Professor Jaana M. Tähtinen

  25. A network perspective on business models for emerging technology‐based services

    Article • Journal of Business and Industrial Marketing, June 2011, Emerald

    Professor Jaana M. Tähtinen

  26. Sustainable SMEs network utilization: the case of food enterprises

    Article • Journal of Small Business and Enterprise Development, February 2011, Emerald

    Professor Jaana M. Tähtinen

  27. Corporate brand building in different stages of small business growth

    Article • Journal of Brand Management, October 2010, Springer Science + Business Media

    Professor Jaana M. Tähtinen

  28. Managing competitive bidding in the Finnish healthcare sector

    Article • Management Research Review, January 2010, Emerald

    Professor Jaana M. Tähtinen

  29. Twists and turns of triadic business relationship recovery

    Article • Industrial Marketing Management, August 2009, Elsevier

    Professor Jaana M. Tähtinen

  30. Roles for managing in mobile service development nets

    Article • Industrial Marketing Management, October 2007, Elsevier

    Tuija Mainela, Professor Jaana M. Tähtinen

  31. Retailers' different value perceptions of mobile advertising service

    Article • International Journal of Service Industry Management, August 2007, Emerald

    Tuija Mainela, Professor Jaana M. Tähtinen

  32. How the Features of Business Relationships Influence Their Endings

    Article • Journal of business market management, July 2007, Springer Science + Business Media

    Professor Jaana M. Tähtinen

  33. MANAGED FORMATION PROCESS OF R&D NETWORKS

    Article • International Journal of Innovation Management, September 2006, World Scientific Pub Co Pte Lt

    Professor Jaana M. Tähtinen

  34. Business model scenarios in mobile advertising

    Article • International Journal of Internet Marketing and Advertising, January 2006, Inderscience Publishers

    Tuija Mainela, Professor Jaana M. Tähtinen

  35. Social networks in the initiation of a high-tech firm's internationalisation

    Article • International Journal of Entrepreneurship and Innovation Management, January 2006, Inderscience Publishers

    Tuija Mainela, Professor Jaana M. Tähtinen

  36. Business relationships facing the end: why restore them?

    Article • Journal of Business and Industrial Marketing, January 2006, Emerald

    Professor Jaana M. Tähtinen

  37. Enhancing Research in Exchange Relationship Dissolution

    Article • Journal of Marketing Management, November 2004, Taylor & Francis

    Professor Jaana M. Tähtinen

  38. Research on Ending Exchange Relationships: A Categorization, Assessment and Outlook

    Article • Marketing Theory, June 2002, SAGE Publications

    Professor Jaana M. Tähtinen

  39. A process theory of relationship ending

    Article • International Journal of Service Industry Management, May 2002, Emerald

    Professor Jaana M. Tähtinen

  40. The Process of Business Relationship Ending – Its Stages and Actors

    Article • Journal of Market-Focused Management, December 2000, Springer Science + Business Media

    Professor Jaana M. Tähtinen

  41. Beautiful exit: how to leave your business partner

    Article • European Journal of Marketing, December 2000, Emerald

    Professor Kristian Möller, Professor Jaana M. Tähtinen

  42. The Concept Of Satisfaction in Industrial Markets

    Article • Industrial Marketing Management, July 2000, Elsevier

    Professor Jaana M. Tähtinen

  43. Retailer Use of Permission-Based Mobile Advertising

    Article • IGI Global

    Professor Jaana M. Tähtinen

  44. Special Features of Mobile Advertising and Their Utilization

    Article • IGI Global

    Professor Jaana M. Tähtinen

  45. Special Features of Mobile Advertising and Their Utilization

    Article • IGI Global

    Professor Jaana M. Tähtinen

  46. Special Features of Mobile Advertising and Their Utilization

    Article • IGI Global

    Professor Jaana M. Tähtinen

  47. How Research can Help to Create Commercially Successful Ubiquitous Services

    Article • IGI Global

    Professor Jaana M. Tähtinen

  48. How Research can Help to Create Commercially Successful Ubiquitous Services

    Article • IGI Global

    Professor Jaana M. Tähtinen

  49. Retailer Use of Permission-Based Mobile Advertising

    Article • IGI Global

    Professor Jaana M. Tähtinen