All Stories

  1. The CURE scale: a multidimensional measure of service recovery strategy

    Article • Journal of Services Marketing, July 2014, Emerald

    Maria Sääksjärvi

  2. Cultural values and health service quality in China

    Article • International Journal of Health Care Quality Assurance, January 2013, Emerald

    Maria Sääksjärvi

  3. Development of a scale measuring childlike anthropomorphism in products

    Article • Journal of Marketing Management, January 2013, Taylor & Francis

    Maria Sääksjärvi

  4. Management Practices in Solution Sales—A Multilevel and Cross-Functional Framework

    Article • Journal of Personal Selling and Sales Management, December 2011, Taylor & Francis

    Maria Sääksjärvi

  5. Happy people manage better in adverse services

    Article • International Journal of Quality and Service Sciences, October 2011, Emerald

    Maria Sääksjärvi

  6. Is consumer self-confidence a stable phenomenon? The effect of mood on self-confidence dimensions

    Article • Journal of Customer Behaviour, October 2011, Westburn Publishers

    Maria Sääksjärvi

  7. Happiness as a predictor of service quality and commitment for utilitarian and hedonic services

    Article • Psychology and Marketing, August 2011, Wiley

    Maria Sääksjärvi

  8. Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time

    Article • Journal of Interactive Marketing, August 2011, SAGE Publications

    Maria Sääksjärvi

  9. Extending the Implicit Association Test (IAT): Assessing Consumer Attitudes Based on Multi-Dimensional Implicit Associations

    Article • PLoS ONE, January 2011, PLOS

    Maria Sääksjärvi

  10. Measuring virtues – development of a scale to measure employee virtues and their influence on health

    Article • Scandinavian Journal of Caring Sciences, November 2010, Wiley

    Maria Sääksjärvi

  11. Assessing multifunctional innovation adoption via an integrative model

    Article • Journal of the Academy of Marketing Science, November 2010, Springer Science + Business Media

    Maria Sääksjärvi

  12. The development of a scale to measure consumer doubt toward new products

    Article • European Journal of Innovation Management, August 2010, Emerald

    Maria Sääksjärvi

  13. Consumer knowledge of functional foods

    Article • The International Review of Retail Distribution and Consumer Research, May 2009, Taylor & Francis

    Professor and Dean of programmes and quality assurance Maria Holmlund, Maria Sääksjärvi

  14. Young compulsive buyers and the emotional roller‐coaster in shopping

    Article • Young Consumers Insight and Ideas for Responsible Marketers, June 2008, Emerald

    Maria Sääksjärvi

  15. Love at First Sight or a Long-Term Affair?

    Article • Journal of Relationship Marketing, July 2007, Taylor & Francis

    Maria Sääksjärvi

  16. Nonprice antecedents of consumer preference for cyber and extension brands

    Article • Journal of Interactive Marketing, February 2007, SAGE Publications

    Maria Sääksjärvi

  17. Consumer mind-sets and attitudes towards online marketing messages

    Article • International Journal of Internet Marketing and Advertising, January 2007, Inderscience Publishers

    Maria Sääksjärvi

  18. Store brands vs. manufacturer brands: Consumer perceptions and buying of chocolate bars in Finland

    Article • The International Review of Retail Distribution and Consumer Research, September 2006, Taylor & Francis

    Professor and Dean of programmes and quality assurance Maria Holmlund, Maria Sääksjärvi

  19. Consumer perceived risk in successive product generations

    Article • European Journal of Innovation Management, June 2005, Emerald

    Maria Sääksjärvi

  20. Consumer adoption of technological innovations

    Article • European Journal of Innovation Management, June 2003, Emerald

    Maria Sääksjärvi