What is it about?

The new millennium has seen unprecedented crises; this study explores how service design has been applied to address crises originating outside the company, with a particular focus on shifts in consumer behaviour.

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This page is a summary of: Viewpoint: service design’s promise in times of crisis, Journal of Services Marketing, August 2025, Emerald,
DOI: 10.1108/jsm-01-2025-0058.
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