All Stories

  1. A comprehensive conceptual model of single-serve wine consumption behavior in restaurants

    Article • International Journal of Hospitality Management, September 2025, Elsevier

    Professor Johan Bruwer

  2. How Heterogeneous Are Music Genre Listeners?

    Article • Australasian Marketing Journal, February 2025, SAGE Publications

    Professor Johan Bruwer

  3. Branding consistency across product portfolios in the wine industry

    Article • International Journal of Wine Business Research, July 2024, Emerald

    Margaret Faulkner, Professor Johan Bruwer, Dr. Martin Hirche

  4. Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance

    Article • Journal of Advertising Research, April 2024, WARC Limited

    Professor Johan Bruwer

  5. The single-serve wine option in South African restaurants: product involvement, risk perception and information-related behavioural effects

    Article • Agrekon, October 2023, Taylor & Francis

    Professor Johan Bruwer

  6. Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents

    Article • Australasian Marketing Journal, April 2023, SAGE Publications

    Professor Johan Bruwer

  7. Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries

    Article • Journal of Retailing and Consumer Services, March 2023, Elsevier

    Professor Johan Bruwer

  8. Death by 1000 ‘true fans’: Do marketing laws apply to music listening?

    Article • Journal of Consumer Behaviour, November 2022, Wiley

    Professor Johan Bruwer

  9. Bridging the gap between trade operators and consumers to better understand the U.S. wine market: A simultaneous application of discrete choice experiments

    Article • Industrial Marketing Management, October 2022, Elsevier

    Professor Johan Bruwer

  10. The power of nostalgia: Age and preference for popular music

    Article • Marketing Letters, April 2022, Springer Science + Business Media

    Professor Johan Bruwer

  11. Craft beer in the situational context of restaurants: effects of product involvement and antecedents

    Article • International Journal of Contemporary Hospitality Management, April 2022, Emerald

    Professor Johan Bruwer

  12. The China wine market

    Article • March 2022, Taylor & Francis

    Professor Johan Bruwer

  13. Do Satisfied Cellar Door Visitors Want to Revisit? Linking Past Knowledge and Consumption Behaviors To Satisfaction and Intention to Return

    Article • Tourism Analysis, April 2021, Cognizant Communication Corporation

    Professor Johan Bruwer

  14. Reducing information asymmetry in the auctioning of non-perishable experience goods: The case of online wine auctions

    Article • Journal of Retailing and Consumer Services, May 2020, Elsevier

    Professor Johan Bruwer

  15. The role of discrete positive emotions in consumer response to place-of-origin

    Article • European Journal of Marketing, April 2020, Emerald

    Professor Johan Bruwer

  16. Digitalisation in grocery retailing in Germany: an exploratory study

    Article • The International Review of Retail Distribution and Consumer Research, March 2020, Taylor & Francis

    Professor Johan Bruwer

  17. A New Benchmark for Mechanical Avoidance of Radio Advertising

    Article • Journal of Advertising Research, March 2020, WARC Limited

    Professor Johan Bruwer

  18. Wine consumers’ willingness to adopt environmentally friendly packaging practices at tasting rooms

    Article • British Food Journal, September 2019, Emerald

    Professor Johan Bruwer

  19. Wine involvement interaction with dining group dynamics, group composition and consumption behavioural aspects in USA restaurants

    Article • International Journal of Wine Business Research, March 2019, Emerald

    Professor Johan Bruwer

  20. Factors influencing the adaptation of farmers in response to climate change: a review

    Article • Climate and Development, January 2019, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  21. Restaurants and wine by-the-glass consumption: Motivational process model of risk perception, involvement and information-related behaviour

    Article • International Journal of Hospitality Management, January 2019, Elsevier

    Professor Johan Bruwer

  22. Travel group member type effects in wine tourism: an ECHAID segmentation

    Article • Tourism Recreation Research, November 2018, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  23. Motivation-based segmentation of local food in urban cities

    Article • British Food Journal, September 2018, Emerald

    Dr Poppy Arsil, Professor Johan Bruwer

  24. Wine tourism and hedonic experience: A motivation-based experiential view

    Article • Tourism and Hospitality Research, June 2018, SAGE Publications

    Johan Bruwer, Professor Johan Bruwer

  25. Astro-tourism conceptualisation as special-interest tourism (SIT) field: a phenomonological approach

    Article • Current Issues in Tourism, March 2018, Taylor & Francis

    Professor Johan Bruwer

  26. The effect of relational benefits in loyalty programmes: Evidence from Chinese milk formula customer clubs

    Article • Journal of Consumer Behaviour, January 2018, Wiley

    Professor Johan Bruwer

  27. Why wine tourists visit cellar doors: Segmenting motivation and destination image

    Article • International Journal of Tourism Research, January 2018, Wiley

    Professor Johan Bruwer

  28. A Multilayered Macro Approach to Conceptualizing the Winescape Construct for Wine Tourism

    Article • Tourism Analysis, November 2017, Cognizant Communication Corporation

    Professor Johan Bruwer

  29. ‘Pull’ motivation: an activity-based typology of international visitors to New Zealand

    Article • Current Issues in Tourism, October 2017, Taylor & Francis

    Professor Johan Bruwer

  30. Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm

    Article • European Journal of Marketing, September 2017, Emerald

    Johan Bruwer, Professor Johan Bruwer

  31. Factors Affecting the Selection of Information Sources of Sustainable Agricultural Practices by Malaysian Vegetable Farmers

    Article • Journal of Agricultural & Food Information, June 2017, Taylor & Francis

    Professor Johan Bruwer

  32. Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers

    Article • Asia Pacific International Journal of Marketing, June 2017, Emerald

    Johan Bruwer, Professor Johan Bruwer

  33. Restaurants and the Bring-Your-Own-Bottle of Wine Paradox: Involvement Influences, Consumption Occasions, and Risk Perception

    Article • Journal of Foodservice Business Research, June 2017, Taylor & Francis

    Professor Johan Bruwer

  34. Does consumer self-concept and product involvement influence wine purchasing behaviour?

    Article • British Food Journal, June 2017, Emerald

    David Roe, Johan Bruwer, Professor Johan Bruwer

  35. Tourism destination image (TDI) perception of a Canadian regional winescape: a free-text macro approach

    Article • Tourism Recreation Research, May 2017, Taylor & Francis

    Annamma Joy, Professor Johan Bruwer

  36. Consumer involvement and knowledge influence on wine choice cue utilisation

    Article • British Food Journal, April 2017, Emerald

    Johan Bruwer, Polymeros Chrysochou, Professor Johan Bruwer

  37. Restaurants and the single-serve wine by-the-glass conundrum: Risk perception and reduction effects

    Article • International Journal of Hospitality Management, April 2017, Elsevier

    Professor Johan Bruwer

  38. Vulnerability to climate change and the variations in factors affecting farmers’ adaptation: A multi-group structural equation modelling study

    Article • Climate and Development, March 2017, Taylor & Francis

    Professor Johan Bruwer

  39. Domain-specific market segmentation: a wine-related lifestyle (WRL) approach

    Article • Asia Pacific International Journal of Marketing, January 2017, Emerald

    Johan Bruwer, Professor Johan Bruwer

  40. Using means-end chain analysis to reveal consumers' motivation for buying local foods: An exploratory study

    Article • Gadjah Mada International Journal of Business, November 2016, Universitas Gadjah Mada

    Professor Johan Bruwer

  41. Guest editorial

    Article • International Journal of Wine Business Research, June 2016, Emerald

    Professor Johan Bruwer

  42. Tourism Destination Image (TDI) Perception Within a Regional Winescape Context

    Article • Tourism Analysis, May 2016, Cognizant Communication Corporation

    Johan Bruwer, Professor Johan Bruwer

  43. A Wine Tourist Behavior Model for Australian Winery Cellar Doors

    Article • Tourism Analysis, April 2016, Cognizant Communication Corporation

    Professor Johan Bruwer

  44. U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition

    Article • Asia Pacific International Journal of Marketing, September 2015, Emerald

    Johan Bruwer, Professor Johan Bruwer

  45. Experiential and involvement effects on the Korean wine tourist's decision-making process

    Article • Current Issues in Tourism, June 2015, Taylor & Francis

    Professor Johan Bruwer

  46. Importance, use and awareness of South Australian geographical indications

    Article • Australian Journal of Grape and Wine Research, May 2015, Wiley

    Kerry Wilkinson, Professor Johan Bruwer

  47. Usage rate segmentation: enriching the US wine market profile

    Article • International Journal of Wine Research, May 2015, Dove Medical Press

    Johan Bruwer, Professor Johan Bruwer

  48. Beyond Better Wine: The Impact of Experiential and Monetary Value on Wine Tourists’ Loyalty Intentions

    Article • Asia Pacific Journal of Tourism Research, April 2015, Taylor & Francis

    Professor Johan Bruwer

  49. Service performance quality evaluation and satisfaction in a USA wine festivalscape

    Article • International Journal of Event and Festival Management, March 2015, Emerald

    Johan Bruwer, Professor Johan Bruwer

  50. Consumption metrics of chardonnay wine consumers in Australia

    Article • International Journal of Wine Research, February 2015, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  51. Service performance and satisfaction in a South African festivalscape

    Article • Anatolia, November 2014, Taylor & Francis

    Professor Johan Bruwer

  52. Buying a product for an anticipated consumption situation

    Article • International Journal of Wine Business Research, November 2014, Emerald

    Johan Bruwer, Dr. Martin Hirche, Professor Johan Bruwer

  53. The relevance and acceptance of green wines in South Africa: some marketing insights

    Article • Journal of Wine Research, October 2014, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  54. Consumers’ knowledge of and attitudes toward the role of oak in winemaking

    Article • International Journal of Wine Research, October 2014, Taylor & Francis

    Dr Susan EP Bastian, Kerry Wilkinson, Professor Johan Bruwer

  55. Consumer motivations towards buying local fresh food products

    Article • British Food Journal, September 2014, Emerald

    Johan Bruwer, Dr Poppy Arsil, Professor Johan Bruwer

  56. Understanding farmers’ adaptation intention to climate change: A structural equation modelling study in the Mekong Delta, Vietnam

    Article • Environmental Science & Policy, August 2014, Elsevier

    Johan Bruwer, Professor Johan Bruwer

  57. Lower alcohol wines in the UK market: some baseline consumer behaviour metrics

    Article • British Food Journal, July 2014, Emerald

    Johan Bruwer, Professor Johan Bruwer

  58. Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market

    Article • International Journal of Wine Business Research, June 2014, Emerald

    Johan Bruwer, Professor Johan Bruwer

  59. Region-of-origin (ROO) certification as marketing strategy in the South African wine market

    Article • International Journal of Wine Business Research, June 2014, Emerald

    Johan Bruwer, Professor Johan Bruwer

  60. Farmers’ Perceived Risks of Climate Change and Influencing Factors: A Study in the Mekong Delta, Vietnam

    Article • Environmental Management, June 2014, Springer Science + Business Media

    Professor Johan Bruwer

  61. Regional destination image perception of tourists within a winescape context

    Article • Current Issues in Tourism, April 2014, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer, Dr. Martin Hirche

  62. Perspectives on Consumer Perceptions of Local Foods: A View From Indonesia

    Article • Journal of International Food & Agribusiness Marketing, April 2014, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  63. Farmers’ assessments of private adaptive measures to climate change and influential factors: a study in the Mekong Delta, Vietnam

    Article • Natural Hazards, November 2013, Springer Science + Business Media

    Johan Bruwer, Professor Johan Bruwer

  64. Wine Tourism Experience Effects of the Tasting Room on Consumer Brand Loyalty

    Article • Tourism Analysis, October 2013, Cognizant Communication Corporation

    Johan Bruwer, Professor Johan Bruwer

  65. Domain-Specific Consumer Involvement in the U.S. Wine Market

    Article • Journal of Food Products Marketing, October 2013, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  66. Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market

    Article • The International Review of Retail Distribution and Consumer Research, September 2013, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  67. Enduring involvement with wine: predictive model and measurement

    Article • Journal of Wine Research, September 2013, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  68. Wine tourists’ use of sources of information when visiting a USA wine region

    Article • Journal Of Vacation Marketing, July 2013, SAGE Publications

    Johan Bruwer, Professor Johan Bruwer

  69. Perceived risk, risk-reduction strategies (RRS) and consumption occasions

    Article • Asia Pacific International Journal of Marketing, June 2013, Emerald

    Johan Bruwer, Professor Johan Bruwer

  70. A structured assessment on the perceived attributes of sustainable agricultural practices: a study for the Malaysian vegetable production sector

    Article • Asian Journal of Technology Innovation, June 2013, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  71. The relative importance of factors influencing the adoption of sustainable agricultural practices: a factor approach for Malaysian vegetable farmers

    Article • Sustainability Science, May 2013, Springer Science + Business Media

    Johan Bruwer, Professor Johan Bruwer

  72. Wine choice and drivers of consumption explored in relation to generational cohorts and methodology

    Article • Journal of Retailing and Consumer Services, May 2013, Elsevier

    Johan Bruwer, Professor Johan Bruwer

  73. Erratum to: Farmers’ perceptions of climate variability and barriers to adaptation: lessons learned from an exploratory study in Vietnam

    Article • Mitigation and Adaptation Strategies for Global Change, March 2013, Springer Science + Business Media

    Johan Bruwer, Professor Johan Bruwer

  74. Product involvement, brand loyalty, and country-of-origin brand preferences of Japanese wine consumers

    Article • Journal of Wine Research, March 2013, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  75. BYOB as a risk-reduction strategy (RRS) for wine consumers in the Australian on-premise foodservice sector: Exploratory insights

    Article • International Journal of Hospitality Management, March 2013, Elsevier

    Johan Bruwer, Professor Johan Bruwer

  76. Farmers’ perceptions of climate variability and barriers to adaptation: lessons learned from an exploratory study in Vietnam

    Article • Mitigation and Adaptation Strategies for Global Change, January 2013, Springer Science + Business Media

    Johan Bruwer, Professor Johan Bruwer

  77. Service Quality Perception and Satisfaction in a New Zealand Festivalscape: Buying Behavior Effects

    Article • Tourism Analysis, January 2013, Cognizant Communication Corporation

    Johan Bruwer, Professor Johan Bruwer

  78. Wine Tourists’ Destination Region Brand Image Perception and Antecedents: Conceptualization of a Winescape Framework

    Article • Journal of Travel & Tourism Marketing, October 2012, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  79. Consumer Behavior Insights, Consumption Dynamics, and Segmentation of the Japanese Wine Market

    Article • Journal of International Consumer Marketing, October 2012, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  80. Country‐of‐origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers

    Article • Journal of Product & Brand Management, August 2012, Emerald

    Johan Bruwer, Professor Johan Bruwer

  81. Sources of Information Used by Tourists Travelling to Visit Canadian Winery Tasting Rooms

    Article • Tourism Planning & Development, August 2012, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  82. Service Quality Perception and Satisfaction: Buying Behaviour Prediction in an Australian Festivalscape

    Article • International Journal of Tourism Research, July 2012, Wiley

    Johan Bruwer, Professor Johan Bruwer

  83. Perspectives on Consumers' Attitudes to Wine's Region of Origin in a Restaurant Setting

    Article • Journal of Foodservice Business Research, July 2012, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  84. Determining the Impact of Consumer Characteristics to Project Sensory Preferences in Commercial White Wines

    Article • American Journal of Enology and Viticulture, June 2012, American Society for Enology and Viticulture

    Johan Bruwer, Professor Johan Bruwer

  85. Wine product involvement and consumers' BYOB behaviour in the South Australian on‐premise market

    Article • Asia Pacific International Journal of Marketing, June 2012, Emerald

    Johan Bruwer, Professor Johan Bruwer

  86. Consumption dynamics and demographics of Canadian wine consumers: Retailing insights from the tasting room channel

    Article • Journal of Retailing and Consumer Services, January 2012, Elsevier

    Johan Bruwer, Professor Johan Bruwer

  87. The wine drinking behaviour of young adults: an exploratory study in China

    Article • British Food Journal, September 2011, Emerald

    Johan Bruwer, Professor Johan Bruwer

  88. The underlying motivations of Chinese wine consumer behaviour

    Article • Asia Pacific International Journal of Marketing, August 2011, Emerald

    Johan Bruwer, Professor Johan Bruwer

  89. Consumer behaviour and sensory preference differences: implications for wine product marketing

    Article • Journal of Consumer Marketing, January 2011, Emerald

    Johan Bruwer, Professor Johan Bruwer

  90. The BYOB of wine phenomenon of consumers in the Australian licensed on-premise foodservice sector

    Article • International Journal of Hospitality Management, March 2010, Elsevier

    Johan Bruwer, Professor Johan Bruwer

  91. Place‐based marketing and regional branding strategy perspectives in the California wine industry

    Article • Journal of Consumer Marketing, January 2010, Emerald

    Johan Bruwer, Professor Johan Bruwer

  92. The importance of consumer involvement and implications for new product development

    Article • January 2010, Elsevier

    Johan Bruwer, Professor Johan Bruwer

  93. Region of origin and its importance among choice factors in the wine‐buying decision making of consumers

    Article • International Journal of Wine Business Research, August 2009, Emerald

    Johan Bruwer, Professor Johan Bruwer

  94. Regional brand image and perceived wine quality: the consumer perspective

    Article • International Journal of Wine Business Research, November 2007, Emerald

    Johan Bruwer, Professor Johan Bruwer

  95. The Balancing Act between Regionality and American Viticultural Areas (AVAs)

    Article • Journal of Wine Research, November 2007, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  96. Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors

    Article • Journal of Wine Research, March 2007, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  97. The Australian online wine-buying consumer: Motivational and behavioural perspectives

    Article • Journal of Wine Research, December 2005, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  98. Wine Tourism Behaviour in the Context of a Motivational Framework for Wine Regions and Cellar Doors

    Article • Journal of Wine Research, April 2004, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer

  99. South African wine routes: some perspectives on the wine tourism industry's structural dimensions and wine tourism product

    Article • Tourism Management, August 2003, Elsevier

    Johan Bruwer, Professor Johan Bruwer

  100. Food-Related Lifestyles in a Cross-Cultural Context

    Article • Journal of Food Products Marketing, September 2001, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer