Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers

Johan Bruwer, Emily McCutcheon
  • Asia Pacific Journal of Marketing and Logistics, June 2017, Emerald
  • DOI: 10.1108/apjml-06-2016-0095

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http://dx.doi.org/10.1108/apjml-06-2016-0095

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