Domain-specific market segmentation: a wine-related lifestyle (WRL) approach

Johan Bruwer, Brigitte Roediger, Frikkie Herbst
  • Asia Pacific Journal of Marketing and Logistics, January 2017, Emerald
  • DOI: 10.1108/apjml-10-2015-0161

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http://dx.doi.org/10.1108/apjml-10-2015-0161

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