Place‐based marketing and regional branding strategy perspectives in the California wine industry

Johan Bruwer, Ray Johnson
  • Journal of Consumer Marketing, January 2010, Emerald
  • DOI: 10.1108/07363761011012903

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Johan Bruwer

In partnership with: